The Search

for a
Sound
Business
Idea.

Chapter 5

I. Introduction
II. What is a sound Business Idea
1.1 Determining the soundness

III. Procedures in Determining the best Busine

ss Idea
IV. Methods of Searching for Ideas

V. Screening Generated Ideas

VI. Stable and Sufficient Demand
VII. Potential Competitive Strength of the Fir
m The Way to Sound Business Ideas
VIII.
IX. Source of Market Information
X. FINAL SELECTION
XI. Organizational Culture and Creativity
XII. Other Sources

Created by:
Cuchapin J.R.F.
Managbanag J