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  • Green Cup - Presentation 2

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    The document summarizes Green Cup, a social enterprise that aims to distribute compostable hot beverage cups to schools. It lists the team members and their roles, with Austin as the founder and CEO. The mantra is "Be Green" and the Twitter summary is that Green Cup provides compostable cups to schools, supported by advertisements. The MVP approach tests hypotheses that people care about coffee cup waste, collection is possible in schools, and schools will use the compostable cups.

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    The document summarizes Green Cup, a social enterprise that aims to distribute compostable hot beverage cups to schools. It lists the team members and their roles, with Austin as the founder and CEO. The mantra is "Be Green" and the Twitter summary is that Green Cup provides compostable cups to schools, supported by advertisements. The MVP approach tests hypotheses that people care about coffee cup waste, collection is possible in schools, and schools will use the compostable cups.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    159 views8 pages

    Green Cup - Presentation 2

    Uploaded by

    api-305624421
    The document summarizes Green Cup, a social enterprise that aims to distribute compostable hot beverage cups to schools. It lists the team members and their roles, with Austin as the founder and CEO. The mantra is "Be Green" and the Twitter summary is that Green Cup provides compostable cups to schools, supported by advertisements. The MVP approach tests hypotheses that people care about coffee cup waste, collection is possible in schools, and schools will use the compostable cups.

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    of 8

    GREEN CUP

    INSPIRE | INNOVATE | INITIATE

    Green Cup: Team, Mantra, Twitter Summary


    Team Members & Roles:
    - Logan (VP of Marketing)
    - Kyle (CINO)
    - Spencer (CTO)
    - Austin (CEO/Founder)
    - Madison (VP of Research and Development)
    Mantra: Be Green
    Twitter Summary: Green Cup is a social enterprise that distributes
    compostable hot beverage cups to schools, supported by advertisements.

    Business
    Model
    Canvas

    MVP Approach/ Three Hypothesis


    MVP Video Prototype
    -

    People care about coffee cup


    waste
    Collection is possible, and schools
    willing to pay for this service/ have
    service already.
    Schools are open to using cups.

    Story Board

    Action Plan
    -

    Establish connections with teachers and principals from schools by going


    to the schools directly or calling them to set up a meeting.
    Already in talks with a local advertising agency who has committed
    partnerships with schools in Calgary and across Canada. They will attempt
    to leverage these relationships to get us into schools.

    Advertisement VPS

    Schools VPS

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