DETAILS MATTER

Proprietary
Copyright 2016 by KOMETA LLC
hcdahl@yahoo.com

A talk with
Heather
Dahl

NO
SECOND
CHANCES

FIRST
GLANCE

WHAT
ARE YOU
SAYING?

THATS
NOT
WHAT I
MEANT!

KNOW
YOUR
AUDIENCE

TMI?

AND
THEN
THERES
THIS

AND
THIS..

THIS..

SMH...

BECAUSE
THIS IS
WHAT
MATTERS!

HOW DOES THIS

HAPPEN?!!!

Seriously.

TV? IMAGES? AUDIO? ITS JUST A

VIDEO.
L I K E I M A K E YO U T U B E V I D E O S I T S E A S Y.
I M A R E P O RT E R O R A C E O O R A I N F I N I T Y S C A R F
ENTHUSIAST

REALITY CHECK.

AND WHO DOESNT LIKE TO TWEET

A GOOD WIPE OUT?!!

SMALL DETAILS = SUCCESS

E V E N F O R R E P O RT E R S

GAME CHANGER

Turning
Tables

THIS IS NOT YOUR SCOOTER

Not about you

Not a two-way
Not a standup
Not your show
Not your interview
Not your crew
Dont assume they
care about your
success

DRIVING FROM THE BACKSEAT

Its not easy, but
possible.
Strategy
Preparation
Sincerity
Humility
Discipline
Focus
Humor

A lot is at risk
Your JobYour
Reputation

32...1...

Ready?

WERE
NOT
WATCHIN
G
TITANIC
GET TO
YOUR
POINT

Determine your key point

Bullet point supporting
statements
Remove jargon

DONT
SINK
YOUR
SHIP

Know the media outlet

Know your logistics
Practice saying words aloud

Invest in your on camera attire

tailoring, ironing, makeup &
hair.
Keep wardrobe where you can
get it quickly. If at home, in a
place where someone else can
fi nd it.
Dont fi ght yourselfbold
prints, big earrings, infi nity
scarves, favorite hats or
neckline TMI.

CLOTHING
COUNTS

 Look like the best version of you

not a TV anchoraudience will
connect with a personnot an hostbot.
High defi nition TV means it all
shows. Invest in magnifying mirror.
Appoint a style councileven
fashionable people make bad
choices.

GROOMIN
G COUNTS

Consider yourself HOT at all

times. Make sure nothing you
say comes back to haunt you.
Dont let your guard down until
you are in the car.
Be pleasant. Say thank you. Be
generous. Exude warmth.
Listen. Make eye contact.
Engage.

MANNERS
COUNT

Posture. Have someone teach

you how to sit and stand.
Dont sit in the chair. Sit on
your hamstrings.not your
dupa.
Dont swivel.
If youre doing a video chat
make your work space is
camera ready.

PRESENC
E COUNTS

No matter what they tell you

this is not simply a
conversation.
This is a deliberate dialogue.
Every second counts.
First question? Dont blow your
wad.
Remember to give the answer
you want within the framework
they ask.

EVERY
SECOND
COUNTS

MAY THE FORCE BE WITH YOU.