RIMA

Logo needs to be added with

animation

MORE FOR
MORE

MORE FOR
SAME

MORE FOR
LESS

SAME FOR
LESS
LESS FOR
MUCH LESS

STAPLE CONVENIENCE GOODS

IMPULSIVE CONVENIENCE GOODS
EMERGENCY CONVENIENCE GOODS

HOMOGENOUS SHOPPING GOODS

HETEROGENOUS SHOPPING GOODS

PRODUCT QUALITY
PRODUCT FEATURES
PRODUCT STYLE AND DESIGN

SELF SERVICE
CONSUMER AFFLUENCE
COMPANY AND BRAND IMAGE

INNOVATION OPPORTUNITY

TABASSUM

DOWN-MARKET STRETCHING
UP-MARKET STRETCHING
TWO-WAY STRETCHING

SURF EXCEL DETERGENT

AVAILABLE IN 3 PACKET SIZES
20gm | 180gm | 500gm

NO BRAND EXTENSION FOR

SURF EXCEL DETERGENT

RIN POWER WHITE

WHEEL POWER WHITE

INTRODUCTION OF VIM
DISHWASHER IN ITS HOME-CARE
PRODUCT LINE

SURF EXCEL IS CLASSIFIED AS

TANGIBLE GOOD SINCE IT CAN BE
SEEN, TESTED AND FELT BEFORE
PURCHASE

SURF EXCEL HAS SEPARABILITY AS

IT CAN BE DIVIDED IN A NUMBER
OF CONVENIENT PACKET SIZES

QUALITY OF SURF EXCEL DOES

NOT DEPENDS ON WHO PROVIDES
THEM AND WHEN,WHERE AND
HOW

SURF EXCEL CAN BE STORED FOR

LATER SALE OR USE

BRAND PORTFOLIO

BRAND MIX

FAMILY BRAND BRAND EXTENSION

BRAND LINE

SUB-BRAND

BRANDED VARIANTS LICENCED PRODUCTS BRAND DILUTION

LOGOS OF BRANDS NEED TO BE ADDED

DETERGENT POWDER

ORAL CARE

SKIN CARE

DISHWASHING

HAIR CARE

SKIN CLEANSING

PERSONAL GROOMING

Ryvey

PRICE

FIXED PRICE DYNAMIC PRICES

COSTS FIXED PRICES

VARIABLE PRICES

TOTAL COSTS

GOING- RATE PRICING

SEALED-BID PRICING

PRODUCT BUNDLE PRICING

BY-PRODUCT PRICING
CAPTIVE PRODUCT PRICING
OPTIONAL PRODUCT PRICING
PRODUCT LINE PRICING

HASIB VY

HAS COMPETITOR CUT PRICE?

WILL LOWER PRICE NEGATIVE

AFFECT OUR MARKET SHARE AND
PROFITS?

HOLD CURRENT PRICE;

CONTINUE TO MONITOR
COMPETITION PRICES

REDUCE PRICES
RAISE PERCEIVED VALUE

CAN/SHOULD EFFECTIVE
MEASURES BE TAKEN?

IMPROVE QUALITY AND RAISE PRICE

INTRODUCE LOW END FIGHTER BRAND

A PAID FORM OF PRESENTATION OR PROMOTION WITH IDENTIFIED SPONSORS

EARLY TVCs FOCUSED ON REMOVING STAINS RECENT TVCs ARE FOCUSED TOWARDS CREATIVITY WITHOUT WORRYING ABOUT STAINS
A SHORT TERM INCENTIVE TO INCREASE THE SALES OF A PRODUCT OR A SERVICE

REDUCED PRICES FOR A LIMITED TIME

FREE CONTAINER WITH 500gm PACKET

RELEVANT PEOPLE OF THE COMPANY PERSONALLY SELLING THE PRODUCTS TO THE CUSTOMER
NOT A TACTIC EMPLOYED BY SURF EXCEL
EMPLOYEES OF THE COMPANY SEEKING OUT POTENTIAL CUSTOMERS TO SELL TO THEM
NOT A TACTIC EMPLOYED BY SURF EXCEL

MEDIA

Atik

THE REAL CUSTOMER

AN EXPERT

THE FIRMS EMPLOYEES