How did you attract/address your audience?

I learnt from my focus group the main things that stood out to my
audience so would, therefore, attract them towards buying it. On the
cover the main thing that my target audience noticed at first glance
was the cover image so that I attracted my audience with a cover
image that stood out above everything else on the page. If I saw my
cover on a shelf I think I would be attracted towards it for the same
reason as, to me, the image works as a good representation of the
hip-hop genre, especially the black and white filter, a convention of
magazines of the same genre and album covers, as I discovered in my
mood board on Pinterest. Another thing that stood out to my focus
group is my masthead due to its size and bold colouration. The large
masthead is a convention that I used and it is also positioned in a
conventional position in the top third of the cover. On my double
page spread I addressed my audience in a friendly, personal manner.
I learnt from my focus group that the article was interpreted in this
way so I was successful.