EVOLUTION OF

RETAILING IN
INDIA

TRADITION
AL
FORMATS

ITINERANT SALESMAN

ITINERANT SALESMAN
Direct Selling / door-to-door selling
Mostly catering to the daily needs

of the society.
Used in rural areas
Egs: Milk Man, Vegetable vendors,
etc.

HAATS & MELAS

HAATS & MELAS

Unique example of traditional malls

in India.
Different sellers sell different items.
Sources of entertainment are also
present.
Picnic cum purchasing zone in rural
and semi-urban areas.
Periodic markets, eg weekly.
Nearly 42000 haats are organized in
our country.

ESTABLISH
ED
FORMATS

KIOSKS

KIOSKS
Small

free

standing

pavilion/

stall
Generally open from one or
more sides.
Useful for providing information
& hence sales.
Placed near shopping centre for
attracting consumers.

KIRANA
STORES/ MOM
& POP STORES

KIRANA STORES/ MOM & POP

STORES
Most popular format of retailing in India.
Shops with a small area.
Limited range of products.
Mostly operated by the owner himself.
Consumer
familiarity
runs
from

generation to generation.
Shops are located close to people
residence.
Facilities
offered include: Telephonic
orders, Credit facilities, home delivery.

SUPER
MARKETS

SUPER MARKETS
Large self-service stores.
Sell a variety of products

at

discounted prices.
Located in key residential markets.

DEPARTMENTA
L STORE

DEPARTMENTAL STORE
Large store primarily sell non-food

items.
Stock
multiple
brands
across
product categories.
Major focus is on their store labels.
Located on high streets/ shopping
malls.

SPECIALTY
CHAINS

SPECIALTY CHAINS
Focus on a particular brand as a

product category.
Usually non-food items.

CONVENIENCE STORE

CONVENIENCE STORE
Prime

emphasis on providing a
convenient location to public.
Usually open for 7 days a week or
extended hours.