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    Green Cup

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    Green Cup is a social enterprise founded by Austin with a team of Logan, Kyle, Spencer and Madison. Their mission is to distribute compostable hot beverage cups to schools that are supported by sponsors. Their mantra is "Be Green" and their Twitter summary states they provide compostable cups to schools. Their MVP hypotheses are that people care about coffee cup waste, schools are willing to pay for a collection service, and schools will use compostable cups.

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    Green Cup

    Uploaded by

    api-305624421
    117 views11 pages
    Green Cup is a social enterprise founded by Austin with a team of Logan, Kyle, Spencer and Madison. Their mission is to distribute compostable hot beverage cups to schools that are supported by sponsors. Their mantra is "Be Green" and their Twitter summary states they provide compostable cups to schools. Their MVP hypotheses are that people care about coffee cup waste, schools are willing to pay for a collection service, and schools will use compostable cups.

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    Green Cup is a social enterprise founded by Austin with a team of Logan, Kyle, Spencer and Madison. Their mission is to distribute compostable hot beverage cups to schools that are supported by sponsors. Their mantra is "Be Green" and their Twitter summary states they provide compostable cups to schools. Their MVP hypotheses are that people care about coffee cup waste, schools are willing to pay for a collection service, and schools will use compostable cups.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    117 views11 pages

    Green Cup

    Uploaded by

    api-305624421
    Green Cup is a social enterprise founded by Austin with a team of Logan, Kyle, Spencer and Madison. Their mission is to distribute compostable hot beverage cups to schools that are supported by sponsors. Their mantra is "Be Green" and their Twitter summary states they provide compostable cups to schools. Their MVP hypotheses are that people care about coffee cup waste, schools are willing to pay for a collection service, and schools will use compostable cups.

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    of 11

    GREEN CUP

    INSPIRE | INNOVATE | INITIATE

    Green Cup: Team, Mantra, Twitter Summary


    Team Members & Roles:
    - Logan (VP of Marketing)
    - Kyle (CINO)
    - Spencer (CTO)
    - Austin (CEO/Founder)
    - Madison (VP of Research and Development)
    Mantra: Be Green
    Twitter Summary: Green Cup is a social enterprise that distributes
    compostable hot beverage cups to schools, supported by sponsors.

    Business
    Model
    Canvas

    MVP Approach/ Three Hypothesis


    MVP Video Prototype
    -

    People care about coffee cup


    waste
    Collection is possible, and schools
    willing to pay for this service/ have
    service already.
    Schools are open to using cups.

    5 Key Metrics

    Inventory Turnover Rate


    Internet Traffic
    Sponsorship Interest > Kill Ratio
    School Partner Interest > Kill Ratio
    Compost Collection Rates

    Cost Breakdown

    Results

    Results...

    Results...

    Results...

    Results...

    70% of the interviews conducted were with Principals/Administration. The


    other 30% was made up of students and faculty
    500-800 cups used was the most frequent amount at 46%
    86% of Schools interviewed were open to using sponsored cups provided
    or at a subsidized rate
    92% saw value in compostable cups with positive sponsorship
    64% saw cost savings for their schools.

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