Unit I : Principles of management: Definitions and functions, classical and

modern approaches to management; management process, management task,

essentials of management; Theories and functions of management in the context of
media; Economics of media; Economic impact in India media; FDI influences on
media management.
Unit II: Media organisations and structures: Organisational structures of Indian
media-Print and electronic media; ownership patterns of India media; newspapers;
magazines and television networks; film and television software production houses
and studios; organizational structure and management of Indian news agencies.
Unit III: Economics of Print Media: Economics of newspaper, production costs,
operation, non-operation, revenue heads-selling of spaces, commercial print jobs,
budgeting, break even points, promotional strategies; circulation and revenuereadership measurement systems, ABC, NRS, INS, RNI
Unit IV : Economics of Electronic & Film Media: Economics of electronic
media; radio and television, production costs, operation and non operation,
budgeting, break even points; International market for Indias television software,
Film production- cost and revenue, Royalty and minimum guarantee; Film
distribution and commission; Film exhibition, theatre hire and commission, Export
market for Indian films, viewership measurement systems-TRP, TAM, INTAY and
other retting systems.
Unit V : Committees: Reports of committees/commissions: S K Patil committee
report, Ashok Chanda committee report, Varghese committee report, Khosala
committee report, Joshi committee report, Prasara Bharati Act.
Reference books:
1. Vanita Kohli: Khandekar 2006: The Indian media Business, New DelhiSage Publication.
2. James Redmind and Robert 2004: Trager 2004. Media Organization
Management, London response books, Biztantra.
3. Cabera, E.F & Bonache 1999.An expert H R System for Aligning
organizational cultural & Strategy, New York Academic Press
Halzer C 1991, Total quality Management, London Champra &