Evaluating the brand

Behaviors: Inspite of number of IIMs tripling over the last decade and
concerns over dilution of the brand, there has been no significant change
in the number of CAT Applications which suggests strong trust on the
brand as a whole and the desire to make it to the rolls of the coveted
brand
Attitudes: IIMs being premier institutes for management education is
well known for imparting quality education and has produced industry
leaders such as Raghuram Rajan,Indra Nooyi,Chetan Bhagat etc. They are
well known for numerous benefits such as industry exposure, interaction
with top leaders and grab excellent placements in companies of repute
Relationships: Relations are developed with the brand through various
courses like PGP, EPGP, FPM etc. and associated through MDPs and so on,
this helps in generating an extensive alumni base. Personal relationships
and emotions are exhibited in events such as Alumni meet, PAN IIM
Conference and various inter IIM events
Equity: The IIM Brand commands a higher brand equity as it attracts a
significantly higher fees for their programs and faced no downfall in their
demand. In fact , the demand is ever rising and if we shift the demand
curve outwards, which will result in higher fees for programs, still IIMs will
attract top notch talent from across the nation which is a testimony of its
strength and trust and contribute to its future earnings