SPLASH

Visual Merchandising (Assignment -2 )

By
S.Raghavaraj
FC 3rd Semester
BD/14/3875

ABOUT THE STORE

Splash is a fashion retail store is part of the Landmark groups .
They are a multibrand store .They mainly concentrate on clothing ,
accessories and apparels.
They cater to the middle and upper economic class of the society who are
more interested in style and latest trending fashion.

LAYOUT
o The Store uses the entire front opening for
entrance and thus a passing potential
customer has an unobstructed view of
the entire front section of the store.
o So mannequins, pillars and any
perpendicular flat surfaces to the entrance
are the means for advertisements .And
hence are covered with printed ads. Even
the detectors at the front of the store are
are covered with printed ads.

LAYOUT
o The Store is divided almost into two egual
halves for its male and female customers.
o The Entire layout is in such a way that the
customer traffic flows in one full closed
circuit around the store, so that they are
exposed to all the products the store can
offer .

LAYOUT
o The POS is located at the back of the
store.

o We can note that all the men`s and

women`s accessories are located in
proximity to the POS so that the customers
are exposed to them even during the time
of billing.

LAYOUT
o The POS is located at the back of the
store.

o We can note that all the men`s and

women`s accessories are located in
proximity to the POS so that the customers
are exposed to them even during the time
billing.

LAYOUT
o
store.

o We can note that all the men`s and

women`s accessories are located in
proximity to the POS so that the customers
are exposed to them even during the time
billing.