The first shop was created in 1970 by Zev Siegel,

Jerry Baldwin and Gordon Bowker, after in 1980

the president was Howard Schultz.

There are 15,000 coffee shops in north America,

in south America, in Europe and in Asia. Starbucks
is present in 48 countries. Starbucks is the best
seller of coffee in the world. It has a turnover of
9,411 bn dollars

They offer the best coffee in the world, the firm

manages its economic, social but too the
environmental friendly aspect.
 FIRST STRATEGY: C.A.F.E
PRACTISES (Coffee and Farmer
Equities practices)
• The coffee is good quality, it is organic.
Starbucks want to offer a better future to
persons who grow coffee and protect the
planet.
SECOND STRATEGY: RESPECT
THE ENVIRONMENT
 It fight againts global-warming and warn
the customers about dangers.
 According to us, Starbucks is a
responsible firm, because they take care
of the environment, but too of coffee-
producers thanks to Farmer Equities
practices.