Market Segmentation

Description

Premium
Females between the ages of (25-35) years
Mothers playing an influential role in decision making
A household of four and more
Target personality include low income segment as well (loose and mid-price)
Pest analysis for cooking oil industry

Political Factors:
Democracies are under pressure to show that they can protect the health of their population.
Global society is under pressure to demonstrate it can mobilize resources to effectively tackle global social
problems.
Tackling health problems requires long term thinking, complex partnerships and innovative forms of
organization.
Health suffers more in wars and other complex consequences.

Economical Factors:

Rising price of palm oil

Purchasing power is affected by the inflation

Import of palm oil is affected by dollar exchange rate