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  • State of Asia Cruise Industry

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    Sachin Bid
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    The Asia cruise industry has experienced strong growth over the past few years, with the number of cruise ships increasing by 10% and passenger capacity growing by 20% between 2013 and 2015. China is now the largest source market for Asian passengers, making up nearly 40% of passengers in 2014. Short sailings of 2-3 nights are most popular among Asian passengers, who overwhelmingly cruise within Asia, visiting destinations like Japan, Malaysia, South Korea and Singapore. The industry is working to attract younger Asian travelers and expand into new ports by offering luxurious experiences, high-end shopping, and traditional dining options tailored to Asian tastes.

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    Asia Cruise Market

    Original Title

    Cruise Asia

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    The Asia cruise industry has experienced strong growth over the past few years, with the number of cruise ships increasing by 10% and passenger capacity growing by 20% between 2013 and 2015. China is now the largest source market for Asian passengers, making up nearly 40% of passengers in 2014. Short sailings of 2-3 nights are most popular among Asian passengers, who overwhelmingly cruise within Asia, visiting destinations like Japan, Malaysia, South Korea and Singapore. The industry is working to attract younger Asian travelers and expand into new ports by offering luxurious experiences, high-end shopping, and traditional dining options tailored to Asian tastes.

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    © All Rights Reserved
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    13 views15 pages

    State of Asia Cruise Industry

    Uploaded by

    Sachin Bid
    The Asia cruise industry has experienced strong growth over the past few years, with the number of cruise ships increasing by 10% and passenger capacity growing by 20% between 2013 and 2015. China is now the largest source market for Asian passengers, making up nearly 40% of passengers in 2014. Short sailings of 2-3 nights are most popular among Asian passengers, who overwhelmingly cruise within Asia, visiting destinations like Japan, Malaysia, South Korea and Singapore. The industry is working to attract younger Asian travelers and expand into new ports by offering luxurious experiences, high-end shopping, and traditional dining options tailored to Asian tastes.

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    of 15

    STATE OF ASIA CRUISE

    INDUSTRY

    Number of Cruise Ships in Asia

    Number of Cruises & Voyages

    +10%*

    +11%*

    2013
    43

    2015
    52

    2013
    861

    2015
    1065

    Number of Operating Days

    Passenger Capacity (million)

    +16%*

    +20%*

    2013
    4,307
    *Compound Annual Growth Rate

    2015
    5,824

    2013
    1.51

    2015
    2.17
    2

    Cruise Capacity Share by Region


    2015

    35,5%

    Caribbean

    19,5%

    Mediterranean

    10,6%

    Europe w/o Med

    Asia

    6,0%

    Australia/New Zealand/Pacific

    6,0%

    Alaska

    4,5%

    South America

    2,9%

    All Other

    15,0%
    3

    Cruise Capacity Shift by Region


    2013 vs 2015*

    2,43

    1,05

    1,29

    -0,32
    Alaska

    * Percentage Point Change

    -0,47
    Australia/New
    Zealand/Pacific

    Caribbean

    Europe w/o
    Med

    -0,90
    -2,30

    Mediterranean South America

    -0,76
    All Other

    Passenger Source Volume Asia


    1 398 037

    774 536

    *
    34%

    2012

    2014
    *Compound Annual Growth Rate

    ASIA CRUISE
    TRENDS

    Increase in Chinese Cruisers

    Under 40 Cruisers

    Asian Exploration

    Proliferation of Ports

    Short Sailings

    7
    Attracting Asian Travelers

    Passenger Source Volume by Market


    2014
    China
    (mainland)
    Singapore
    Taiwan
    Japan
    India
    Hong Kong
    Malaysia
    Indonesia
    South Korea

    Philippines
    Thailand
    Vietnam

    Other Asia

    697,316
    163 232
    137 305
    119 383
    91 165
    80 551
    51 216
    18 298
    16 491
    12 305
    5 767
    703

    All Other Asian Markets

    700,722
    passengers

    4 308
    8

    MORE THAN

    4 OUT OF 10
    PASSENGERS
    ARE UNDER 40.

    MORE THAN 9 OUT OF 10


    Asian passengers cruise within Asia

    10

    2015 Total Port Calls by Destination


    Total Port Calls by Destination
    Ten Most Visited
    2015

    JAPAN

    MALAYSIA

    SOUTH KOREA

    SINGAPORE

    THAILAND

    646

    580

    377

    374

    374

    VIETNAM

    CHINA

    HONG KONG

    INDONESIA

    TAIWAN

    316

    300

    200

    196

    175

    11

    SHORT SAILINGS
    Asian Passengers Favor Short Duration Cruises
    48%
    38%

    12%

    2-3 nights

    4-6 nights

    7-13 nights
    12

    LUXURIOUS
    EXPERIENCES

    HIGH-END
    SHOPPING

    TRADITIONAL
    MENU
    OPTIONS

    13

    LOOKING
    AHEAD
    14

    15

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