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    Security and Portfolio Management: Atlas Honda BY Muhammad Waqas

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    Waqas Ahmedani
    Atlas Honda is a joint venture between Atlas Group and Honda Motor Company that manufactures motorcycles in Pakistan. It has an annual production capacity of 750,000 motorcycles and over 1,600 sales, service, and spare parts dealers across the country. Some of Atlas Honda's achievements include winning best corporate report awards in 2010 and 2012, crossing the 250,000 unit sales barrier in 2005, and converting its entire motorcycle line-up to meet higher EURO II emissions standards by 2012. A SWOT analysis identifies strengths such as qualified staff, largest sales network, and biggest market share, while weaknesses include high product prices and political instability. Opportunities exist in industry expansion and entering new markets, but threats include

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    Security and Portfolio Management: Atlas Honda BY Muhammad Waqas

    Uploaded by

    Waqas Ahmedani
    33 views6 pages
    Atlas Honda is a joint venture between Atlas Group and Honda Motor Company that manufactures motorcycles in Pakistan. It has an annual production capacity of 750,000 motorcycles and over 1,600 sales, service, and spare parts dealers across the country. Some of Atlas Honda's achievements include winning best corporate report awards in 2010 and 2012, crossing the 250,000 unit sales barrier in 2005, and converting its entire motorcycle line-up to meet higher EURO II emissions standards by 2012. A SWOT analysis identifies strengths such as qualified staff, largest sales network, and biggest market share, while weaknesses include high product prices and political instability. Opportunities exist in industry expansion and entering new markets, but threats include

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    Atlas Honda is a joint venture between Atlas Group and Honda Motor Company that manufactures motorcycles in Pakistan. It has an annual production capacity of 750,000 motorcycles and over 1,600 sales, service, and spare parts dealers across the country. Some of Atlas Honda's achievements include winning best corporate report awards in 2010 and 2012, crossing the 250,000 unit sales barrier in 2005, and converting its entire motorcycle line-up to meet higher EURO II emissions standards by 2012. A SWOT analysis identifies strengths such as qualified staff, largest sales network, and biggest market share, while weaknesses include high product prices and political instability. Opportunities exist in industry expansion and entering new markets, but threats include

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    Download as pptx, pdf, or txt
    33 views6 pages

    Security and Portfolio Management: Atlas Honda BY Muhammad Waqas

    Uploaded by

    Waqas Ahmedani
    Atlas Honda is a joint venture between Atlas Group and Honda Motor Company that manufactures motorcycles in Pakistan. It has an annual production capacity of 750,000 motorcycles and over 1,600 sales, service, and spare parts dealers across the country. Some of Atlas Honda's achievements include winning best corporate report awards in 2010 and 2012, crossing the 250,000 unit sales barrier in 2005, and converting its entire motorcycle line-up to meet higher EURO II emissions standards by 2012. A SWOT analysis identifies strengths such as qualified staff, largest sales network, and biggest market share, while weaknesses include high product prices and political instability. Opportunities exist in industry expansion and entering new markets, but threats include

    Copyright:

    © All Rights Reserved
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    of 6

    Security and Portfolio

    Management
    ATLAS HONDA
    BY
    Muhammad Waqas

    Introduction
    Atlas Honda Limited (AHL) is a joint
    venture between the Atlas Group and
    Honda Motor Co. Ltd., Japan. The company
    was created by the merger of Panjdarya
    Limited and Atlas Autos Ltd. in 1988.
    Atlas has the countrys largest in-house
    manufacturing capability at its Karachi and
    Sheikhupura plants.
    A vast and growing network of over 1600
    sales service and spare parts dealers has
    been established.

    Achievements
    Annual Production
    Capacity
    750,000
    Authorized Capital
    1.5 Billion (rupees)
    Paid Up Capital
    Rs. 1,034.066 Million

    2004: Top 25 company award


    by KSE
    2005: The Company crosses
    the 250,000 units barrier by
    selling 287,184 units.
    2010: Best Corporate report
    award by Joint Committee of
    ICAP & ICMAP
    2012: Converted complete
    motorcycle line up to EURO II
    (PAK-II) technology.
    2013: Atlas Honda Limited
    won the coveted Best
    Corporate Report Award
    2012

    SWOT ANALYSIS
    Strengths

    Weaknesses

    Qualified and well trained


    staff
    Biggest sale network
    Financial Strong
    Biggest market share
    High Quality Products
    ISO Certified
    Resale value
    Customer Care
    Brand Image
    Availability of Spare parts

    High Price of Products


    Political instability
    Low per capita income of
    public
    Less overhead rates of
    competitors
    Rising inflation

    S W

    Opportunities

    Threats

    Industry expansion
    Technology upgrading
    Strong Position
    Market Integration
    opening up
    Opportunity growing in
    other countries
    Newly developed
    Areas/Markets (e.g.
    Gawader)

    Chinese cheaper products


    challenges
    Free Trade & WTO
    Strong competition from
    competitors in nearfuture
    Instability of Government
    High rate of Taxation
    Bad infrastructure

    O T

    Growing

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