Close-to-Season Top Ten Takeaways: London | Spring/Summer 2010 | 25/09/2009 ...

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WGSN highlights our top 10 key messages from the London spring/summer 2010
catwalks for instant product inspiration.

http://www.wgsn.com/members/c2s/features/cs089154_index

12/02/2010

Close-to-Season Top Ten Takeaways: London | Spring/Summer 2010 | 25/09/2009 ...

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1. Gingham - Adding a fresh element, this look works well for sweet summer looks, as seen at
Margaret Howell and Topshop Unique. For a darker take, subvert gingham with sexy cutaway
effects and sheer panelling as at Christopher Kane.
2. Sheer - Use opaque and sheer fabrics to add modesty to the essential cutout details, as panel
effects or even as layering garments for a sportier look.
3. Zips - A decorative feature for a few seasons now, next summers update is contrast and
exposed zipper tapes. Our favourite is the gloss black version seen at Topshop Unique.
4. Straps - Continuing from New York, we love asymmetric straps, great for updating sporty looks.
5. Shine - From the subtle - silk gazars, duchesse satins and glazed coatings - to the full-on highgloss metallics, all-over sequins and even latex and rubber, shine in all its forms proves to be an
essential for next season.
6. Print mix - Mix poppy elements with dots and more-classic prints for a playful effect. We also
love all-sequin graphic motifs, as seen at Ashish and Topshop Unique, creating a young kitsch look.
7. Candy colours - Sherbet and sugary pastels were all over the London catwalks. Mix with pale
grey and white for a fresh summer look.
8. Knotted drape - London updated drape this season with the introduction of knotted and twisted
effects as seen at Burberry Prorsum and Louise Goldin.
9. Hip emphasis - Luella and Antonio Berardi showed a more extreme pannier style achieved with
padding and accentuated cutting. A more commercial variation appeared at Nicole Farhi and Betty
Jackson with the use of peg pleating, draped effects and extended pocket lines.
10. Bust emphasis - From babydoll silhouettes, bra tops and panel cutting to enhance the bust
area, this look works best for flirty daywear separates and sweet summer dresses.

WGSN 2010

http://www.wgsn.com/members/c2s/features/cs089154_index

12/02/2010