ASSIGNMENT QUESTION PAPER

DRIVE
PROGRAM

WINTER 2015
MBADS (SEM 4/SEM 6)
MBAFLEX/ MBA (SEM 4)

SUBJECT CODE & NAME

MK0016/ML0016- Advertising Management and Sales

Promotion
B 1809
4 Credits, 60 marks

BK ID
CREDIT & MARKS

Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.No
1

Questions

Marks

Total Marks

Define Sales promotion. Explain the tools and techniques of consumer sales promotion.
Definition of Sales promotion
2
Tools and techniques
8
10
2

Write a short notes on:

A. Gesalt Psychology
B. Attitude change
A. Gesalt Psychology
B. Attitude change

5
5

10

3
Advertising is a paid form of communication. It has gained its significance since it attempts
to build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising
2
Characteristics
4
Objectives
4
10
4
What is above the line and below the line activities with respect to marketing
communications? Explain the concept in detail.
Define media
2
Explanation of the concepts
8
10
5
Explain Advertising standards council of India (ASCI) and also discuss the Forms of ethical
violations in Advertising.
Explanation of ASCI
2
Forms of ethical violations
8
10

What do you understand by Advertising? Describe any five factors that affect
marketing and advertising.
Definition of Advertising
2
Factors
8
10