Kotters 8 Step Change

Model

Eight Step Change Model

KOTTERS MODEL THE 8 STAGE PROCESS

STEP 1
CREATE URGENCY
Helping others see the need for change &
the importance of acting quickly

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 2
BUILD A GUIDING TEAM
Ensuring there is a powerful group, with the appropriate leadership skills, credibility &
authority to guide the change process

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 3
CREATE A VISION FOR CHANGE
Creating a picture of the future & how it
will be different from the past

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 4
COMMUNICATE THE CHANGE VISION
Ensuring everyone understands
& accepts the vision

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 5
REMOVE OBSTACLES
Removing the barriers to making change successful

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 6
CREATE SHORT TERM WINS
Create clear, visible success stories early in the process

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 7
CONSOLIDATE GAINS &
PRODUCE MORE CHANGE DONT LET UP
Recognise more change opportunities following the
quick wins to take full advantage of the momentum for change

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KOTTERS MODEL THE 8 STAGE PROCESS

STEP 8
ANCHOR THE NEW APPROACHES
IN THE CULTURE
Ensure the new ways of behaving are recognised & rewarded to embed the change into the
organisational culture

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