V Mobile Commerce

V TeamMembers:
Breen Agnew
Matt Hope
Tanner Johnston
Jack Morrison
Michael Ridore-sanon
V Application Examples
Mobile phone use as POS

Mobile tags

Advertising and Marketing

V Security Issues + LTE Network

V Conclusion
r =ifferent Types
r Touch Tone
r WAP/3G/WiFi
r SMS
r Examples of Use
r Security
r Who Benefits?
r How it works
r Accept by Phone
r Security
r Card Value
Verification Tools
r Address Verification
Service
r How it works
r iCharge by Xilo
Network Solutions
r Security
r Encryption
r How it works
r iCharge by Xilo
Network Solutions
r Security
r Encryption
r Small Businesses
r Flea Market Vendors
r Services Industry
r Trades
r Catering Services
r Couriers
 Sm rtph n C llul r D t
-D rc s

UPC QR C Micr s ft T g
Electronic
Boarding
Passes

Viral Marketing
V advertisers will
spend more than
$11 billion by 2011
V already spending
up to 10% of their
marketing budgets
on mobile
marketing in 2009
V The 3 main mediums which advertisers can
reach clients are as follows:
‡ SMS Messages
‡ MMS Messages
‡ Bluetooth
V The main concerns with mobile advertising:
‡ R
 - users are turned off by text spam, and mobile
providers are concerned with losing customers
‡ MMS messages bring new rich content to the table --
advertisers are concerned about the bandwidth used
and if the packets delivering the MMS message will
always remain intact
V Non-executable file sent over 802.15
V Can be sent even if your smartphone does
not automatically accept incoming
connections
V Has immense potential, coupled with great
security risks
‡ Infection by proximity
‡ =ata theft just by walking by compromised device
or billboard
V Release 8 Specifications

V eNodesB Crypto-Algorithms

V Forecasted Revenue
V Mobile Commerce is still evolving
V Business opportunities
V Tip of the iceberg of what is to come

V Questions?
 Ú




  

   



  


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=. Agree
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B. =isagree
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