Kibig-Kibig Snack Bar

Chicken Lauriat

 RICE
CHICKEN
PANCIT
CANTON
SIOMAI
CHICHARON
BUCHI
JUICE

Combinati
ons

Rice
(tbsp)

Chicken
(bite)

Juice

UTILITY

MARGIN
AL
UTILITY

20

20

40

20

70

30

Combinati
ons

Rice
(tbsp)

Pancit
Canton

Juice

UTILITY

MARGIN
AL
UTILITY

30

30

60

30

80

20

Combinati
ons

Rice
(tbsp)

Siomai

Juice

UTILITY

MARGIN
AL
UTILITY

30

30

50

20

90

40

Combinati
ons

Rice
(tbsp)

Chicharon

Juice

UTILITY

MARGIN
AL
UTILITY

30

30

40

10

50

10

Combinati
ons

Rice
(tbsp)

Buchi

Juice

TILITY

MARGIN
AL
UTILITY

30

30

40

10

40

Combinati
ons

Pancit
Canton

Siomai

Juice

UTILITY

MARGIN
AL
UTILITY

60

60

80

20

90

10

Combinati
ons

Pancit
Canton

Chicken

Juice

40

40

30

-10

20

-10

Combinati
ons

Pancit
Canton

Chicharon

30

30

20

-10

10

-10

Juice

UTILITY

UTILITY

MARGIN
AL
UTILITY

MARGIN
AL
UTILITY

Combinati
ons

Pancit
Canton

40

40

50

10

60

10

Combinati
ons

Buchi

Rice
(tbsp)

Juice

Chicken

Juice

UTILITY

UTILITY

MARGIN
AL
UTILITY

MARGIN
AL
UTILITY

60

60

10

70

10

12

10

10

50

-20

14

12

12

40

-10

16

14

14

30

-10

Consumers Preferences
The

food meal that Kibig-kibig Snack

Bar be serving to their customers is
Chicken, Fried Rice, Pancit Canton, Buchi,
Siomai, Chicharon and Juice.
Completeness, affordable, appetizing,
gives good value and big plates are the 5
reasons why the Snack Bar preferred to
serve Chicken Lauriat.

Consumers Preferences
Among

the components of the lauriat, rice

complements chicken while the substitute
is siomai
Among the components of the lauriat,
Pancit Canton complements siomai while
the substitute is chicken
As the combinations or serving are
increased, the tendency towards
additional serving decreases

Budget Constrains
The

servings which gives the highest

marginal utility are Pancit Canton
and Siomai. It costs one hundred
pesos and it complements with the
students budget.

Consumers Choice
In

offering Chicken Lauriat, the costumers

preferences, taste and budget has been
considered by Kibig-kibig Snack Bar.
Pancit Canton, Siomai and Juice has the
highest marginal utility.
Rice, Chicken and Juice has the lowest
marginal utility.

According

from our data, if the costumer

attained or reached to a combinations
which gave us highest marginal utility,
there is NO increase in Marginal Utility on
any combination.

Lauriat has its exceptional and distinctive

savor that gives a wholesome experience

Thank you!