A recipe of good marketing strategy lies in soundunderstanding of its market.

All good market communication strategies( brand , IMC) are developed

from deeper insight in the market.
Sound Product Distribution, Price , Customer services( CRM ) strategy etc
originates from understanding ofbehavior of a market

Consumer Buying process

Impulsive buying :Consumer buy due tostimuli
Compulsive buying : Consumer feels theproduct or service is best
suited for herneed
Addictive buying : Consumer feels theproduct or service is only
option availableto meet her aspiration & life style .