Potato Patato

Taylor Cramer, Katie

Johnson, & Siena Lewis

Product Service Plan

http://cowcrumbs.com/2015/06/28/modifried-french-fries/

http://www.recipeshubs.com/loaded-baked-potatoes/25931

http://www.eggs.ca/recipes/quick-egg-gnocchi

http://ceoofthehouse.com/homemade-fried-chicken/
http://www.reluctantgourmet.com/best-mashedpotatoes-recipe/
https://commons.wikimedia.org/wiki/File:
Johns_Inc_Salad_Bar_Buffet.jpg

Motivations

Market didnt meet need of all your potato wants

Dont have to go to a number of multiple stores to get certain meals

Mission Statement: We worry about the food, so the customers dont have to.
Reducing the number of hungry people with quality food.
Vision Statement: The quality of our food is as good as the quality of a warm hug.

Management Team
Owner ~ Siena Lewis
Financial Officer ~ Katie Johnson
Marketing Manager ~ Taylor Cramer
Managers ~ Kayla Lewis, Cameron Cramer, Olivia Johnson, & Brad Pitt

Industry Overview- Casual Dining

Direct CompetitorsIndirect CompetitorsExternal EnvironmentDemographicsEconomic Factors-

http://www.hospitalityonline.com/potatopia http://www.visitogden.com/go/brixtons-orw http:

//www.hfotusa.org/calendar?cid=1&ceid=344&cerid=0&cdt=8%2f2%2f2015 http:
//bionews-tx.com/news/news-tags/fda/ https: //twitter.com/usda http:
//vanwinkleforcolorado.com/gallery/ http://help.idevaffiliate.com/what-is-coupon-codecommissioning/

Market Analysis- Demographics

Age Breakdown
Category

% or #

Ethnic Breakdown
Category

% or #

Household Breakdown
Category

% or #

3-17

50%

White

81.9%

young
couple/
young
children

50%

18-25

20%

HIspanic

7.7%

middle age
w/ children

30%

26-40

15%

Asian

6.9%

older couple

10%

40-90

15%

Black

0.9%

Single

10%

Market Analysis- Demographics p2

Gender Breakdown

Education Breakdown

Income Breakdown

Category

% or #

Category

% or #

Category

% or #

Male

50.9%

High school
or higher

98%

< 40 K

11.06%

Female

49.1%

Bachelors

62.4%

40 K - 100K

34.8%

Grad or Pro
Degree

21.3%

100K-200K

41.82%

Unemployed

1.8%

>200K

12.34%

Market Analysis- Psychographics

Activities

Interests

Opinions

Lifestyle

Eating

Food

Love Potatoes

Laid back

Talking

New Friends

Like meeting
people/ eating
potatoes

Social

Exercising

Activities

Need a day off

Active

Target Market Behaviors/Opportunities

http://fun107.com/how-to-eat-out-every-weeknight-without-payingfor-your-kids/

http://fun107.com/how-to-eat-out-every-weeknight-without-payingfor-your-kids/ http://cdn.sheknows.com/articles/kids-in-restuarant.jpg

Marketing Plan

Location
4000 Red Cedar Dr Highlands Ranch, CO 80130,
Highlands Ranch, CO 80126

http://www.loopnet.com/xNet/MainSite/Listing/Profile/Profile.aspx?LID=15649754&SRID=6527371792&StepID=101

Financial
$1,500 a month
Supplies included
Sanitation, Toppings Bar, Refrigerator
$1,200 Deep fryer
$2,700 Hot Display Case
Other Equipment $2,500
Ingredients $5,000 a month
http://www.pnglogo.com/money-bag-with-money-png-03075/ http://oldwayspt.
org/resources/shopping-cooking-eating/stocking-your-kitchen

Conclusion
As a new start up business we will need a great amount of money to build the whole
company from the ground up. We will be asking for $110,000 to start the business.
At a farmers market we raised $6,000 dollars. We are predicting that we will pay the
investors back in five years.