BATTAD, AINA MAE S.

BSBA IV-MKT

TEXT :

2015

VIEWPOINT:

Green Mountain Coffee Roaster

MAJOR PROBLEM :

How to increase worldwide customer sales?

OBJECTIVE :

To increase the worldwide customer sales of Green.

Mountain Coffee Roasters.

SWOT ANALYSIS
STRENGTH :
social responsibility.
Forbes

Widely known for its practices in business ethics and

Its reputation as one of the 200 Best Companies in America by

Magazine.

WEAKNESS :
roaster machines.

Lack of professional system, processes and up to date

Employee Turnover
Inconsistency
Availability of the raw materials

OPPORTUNITIES :More partnership deals

Attract new investors into the company.
Sales Growth
THREATS :

Arrival of new competitors

Increased Competition
Environmental, Social and Cultural Business Factor

ALTERNATIVE COURSES OF ACTION

ACA #1 :

Product Innovation

ADVANTAGES :
advantage.

1. Growth, expansion and gaining a competitive

2. Attract and entice more customers from rival brands.

DISADVANTAGES:
product.

1. High Costs needed to successfully innovate a

2. Excessive concentration and efforts in brainstorming of

product.

a new
ACA #2 :

Strengthen and increase their current supply chain.

ADVANTAGES :
service.

1. Reduce costs and provide better customer

2. Increase efficiency and output.

DISADVANTAGES:

1. Long Lead Time

2. Broader trust requirements

3.Distribution network configuration
RECOMMENDATION :

ACA #1

PLAN OF ACTION :
1. Develop a plan or strategy to address how given good or service will meet
the needs of the
customers.
2. Idea Screening
3. Test the new product.
4. Make documents regarding the approval of the new innovative product.
5. Implement the plan of action.
.