CRITIC and ANALYSIS

OF THE
VISION and MISSION
OF
FAR EASTERN UNIVERSITY

Partial Fulfillment in the subject

STRATEGIC PLANNING AND MANAGEMENT
PHDELM

Graduate Studies
De La Salle University, Manila

Submitted by:
Gina SY-Luna

Submitted to:
Dr. Rolando Agoncillo

FEU VISION-MISSION STATEMENT

Guided by the core values of Fortitude, Excellence and Uprightness, Far Eastern
University aims to be a university of choice in Asia.
Committed to the highest intellectual, moral and cultural standards, Far Eastern University
strives to produce principled and competent graduates.
It nurtures a service-oriented and environment-conscious community which seeks to
contribute to the advancement of the global society.
Fortitude
A Tamaraw is characterized by fortitude. Moral courage and strength of character allow
Tamaraws to persevere and achieve more than is expected of them.
Excellence
A Tamaraw is characterized by excellence. The FEU academic community is committed to
perform to its fullest potential thus creating a culture of excellence.
Uprightness
A Tamaraw is characterized by uprightness. Full development of morality and integrity is
among the primary purposes of FEU as an educational institution.

ELEMENTS
Identity

VISION
University of choice in Asia

Core values

Fortitude, Excellence and Uprightness

Core purpose

To produce principled and competent

graduates
To contribute to the advancement of the
global society.

Desired future

FIGURE I: KEY CONCEPTS

FIGURE 2: KEY CONCEPTS

ELEMENTS
Target
Internal Transformation
Programs and Services
Core Competence

MISSION
University of choice in Asia
Committed to the highest intellectual, moral
and cultural standards
Nurtures a service-oriented and
environment-conscious community
Principled and competent graduates
Contributor to the advancement of the

global society

CRITIC AND ANALYSIS:

Funny but true. Ive been with FEU for almost fifteen years and its only now when I
am enrolled with this subject that I seriously read the vision and mission statement of the
university. What struck my attention was the phrase, it aims to be a university of choice in
Asia. Reflecting on it, I am a bit confused of what does the university meant by the
statement? My interpretation of this is that the university would like to attract and open its
doors to students of different race in Asia. The second question that crossed my mind is
what is the reason behind it? It was not clearly stated in the mission. The vision for me was
sound ambitious. Ambitious, in the sense that from my fifteen years of stay in the
institution I have not seen that we are heading to that direction. For one, the population of
our foreign students come and goes. Second, although there are programs for them, I
believe there is a need to strengthen the programs and cater to the needs of the international
students. There were no active exchange of faculty and students to establish strong
relationship with the neighboring universities abroad.

But analyzing the mission of the university, it did not mention any concern about
multicultural education. I guess, what was meant by the statement was that FEU envisioned
itself as an advocacy and linkages to help the university attain its vision as private
university of Asia. Therefore, FEU endeavored advancing its advocacies; establish linkages
with organizations and other universities in Asia with the same goals by sharing its
resources, skills and expertise in order to contribute to the advancement of the global
society. Given this justification with the universitys vision, I am still uncomfortable with
the statement. For me it was something vague. There was still a gap between the lines of
the statement that needs to be cleared. Several questions are still hanging around inside my
brain. If the endeavor of the institution is for globalization, why private university of
Asia only? If this was a vision 20 years ago, how can the university measure that it is
hitting its target?
Of all the statement in FEUs vision and mission, I like very much the three major
core values that the university wanted to put an edge on with our graduates. The university
adheres to these three core values which shape our graduates to be competitive and stand
through the test of time in the work field. The university would like them to have moral
courage and strength of character that allows them to persevere and achieve more than
what is expected of them. Excellence means that our students can perform completely to
their fullest potential in spite of external and internal pressures in academics and beyond.
Finally, FEU aims as an educational institution, for the full development of morality and
integrity among all students and other members of the FEU community as well. With the

training of these core values among students, the university hopes to produce citizens and
leaders of the world.