How to Easily Create

Five Fabulous
Infographics
In

PowerPoint

ABOUT THESE TEMPLATES

TABLE OF CONTENTS
ABOUT THESE TEMPLATES ...1

CREATING A COLOR SCHEME2

USING FONTS FOR DESIGN3

Infographics are a powerful tool that companies and marketers can use to capture the
attention of their target audiences. In fact, according to AnsonAlex, publishers who use
infographics grow an average of 12% more in traffic than those who dont. Infographics
allow you to present what would normally be hard-to-digest information, in a way that
readers can enjoy and understand. The problem lies in finding the time and resources to do
so.

DESIGN ICONS AND SHAPES.4

WORKING WITH A THEME...5

Thats why weve created six fully customizable templates that will give you the inspiration
and foundation you need to build your own infographics right in PowerPoint.

CONCLUSION & RESOURCES6

But first, lets dive into some tools you can use to customize these templates.

TEXT

To insert an image like

the one above, you
can simply drag any
PNG or JPEG file into
your slide.

THE ESSENTIAL

POWERPOINT
ELEMENTS

PICTURE

By learning to use the three key

elements of PowerPoint text,
picture, and shape you can create
high-quality infographics. Throughout
this template, youll learn a number of
ways to use these three elements to
create your graphics.

SHAPE

FILL
THE ESSENTIAL

POWERPOINT
TOOLS

LINE

While there are three essential

elements, there are four essential
tools that you will be using to design
your infographics: fill, line, effects,
styles. These four elements will help
build your color scheme, shape style,
and font styles.

EFFECTS

STYLES

FILL
The fill of an object or text will determine the primary color
of that object or text. For example, the fill of this box is
blue, and the fill of this text is white.

LINE
The line of an object will determine the color of the outline
surrounding an object. The line of this box is grey. You can
use the line of an object to make it stand out among
colored backgrounds or simply give it a border.

EFFECTS
The effects will give you the ability to add some design
elements to your graphics. You can work with a variety of
features that include shadows, bezels, outer glows, and
3D effects. The icon below is using a shadow effect.

STYLE
The shape styles give you the option to choose from a
number of pre-designed colors, lines, and effects that can
be applied to your graphics. This can be used for objects,
lines, and text.

ABC

ABC

ABC

ABC

CREATING A FOUR COLOR

INFOGRAPHIC
When creating an infographic, you should
start by determining what color scheme you
would like to use. A four color setup gives you
plenty of creative freedom to work with. More
than that can look a bit chaotic.

USE CLIP ART, CUSTOM SHAPES, AND

FONTS
Microsoft has a variety
of clip art that you can
download from their
online database.

OVER
400
OPTIONS

Fonts like Wingdings

can be used to add
custom icons and
images to your text.

Combining custom
shapes can give you a
variety of useful
images to convey your
data.

50%

Change a shapes look

by altering the colors
of the Fill and Line of
that shape. Double
click your shape to
access those options
in the tool bar at the
top.

BREAK UP YOUR SECTIONS WITH A

CHANGE IN STYLE

A helpful tip about breaking up your infographic into distinguishable

sections is to simply change up the style. You can use a different set
of custom shapes or text, or inverse the color scheme. This can help
indicate to viewers that they are now looking at a section of statistics
or a section of explanatory information.

CONVEYING
STATISTICS
There are times when we have a staggering amount of information that we
cant present with an image-heavy infographic. These times call for styles of
design that focus more on the fonts and how they can give your infographic a
professional look without the clutter of too many images.

INFORMATION

70

USE YOUR
COLORS

SQUIRRELS

ALTERNATE THE COLOR

PREFE
PEANUT
BUTTER
OVER JELLY
R

OF YOUR TEXT TO

EMPHASIZE
CERTAIN DATA

PEOPLE
MIX AND MATCH
SHAPES

9 OUT OF 10

MARKETER
WILL SHARE
S
THIS

OVE
10
R

TIME

68
STATEMENTS

SHAPES

CAN BE USED TO CREATE

GRAPHICS

YEARS
UNTIL
PUPPIE

TIMELINES

TAKE OVER
THE

S
WORL

VIDEOS
OF CATS

D
201
2

INBOUND
MARKETERS

201
4

201
3

201
5

GRAPHS

ARE RESPONSIBLE FOR

FINDING LIFE ON MARS

10

ATTENTION SPAN OF
PEOPLE

RANDOM THOUGHTS

YOU CANT
CATCH APPLES BY
THROWING ORANGES

8
7
6
5
4
3
2
1
2009

2010

2011

400

BILLION STARS
IN THE MILKY WAY

Youll notice that this infographic was created entirely

from basic shapes and alternating font sizes. By
focusing your design on two simple aspects, you can
accomplish an intricate outcome. For an infographic of
this style, I would suggest using no more than three
colors and stick to one font to make things simpler.

DONT LEAVE

TOO
MUCH
WHITE SPACE
An important thing to remember when designing an
infographic is to keep your use of white space to a
minimum. Although white space can be useful, too
much will spread your data too far apart and break the
flow of your infographic. When youve finished
designing your graphic, take a few minutes to adjust
and move your elements around to find that perfect
level of spacing.

2012

COMPARING TWO
SIDES OF THE
SAME COIN
When creating an infographic for comparing
data, one of the easiest design tips is to
simply split your infographic in half. Use two
distinct colors and give each set of data its
own side on the page.

You can do this by choosing one color for

each side, and then use the basic shapes to
create two parts to your infographic. As you
can see, were using blue and red with white
as the general font color.

DIFFERENT
FONTS

FOR
HEADERS

FOR
TEXT

50

50

GROUP YOUR SHAPES

When creating custom graphics
from an assortment of shapes, it
can help to group those shapes
when you need to resize or move
them around your infographic.
BAR GRAPHICS CAN BE EASILY MADE

Learn to use a variety of shapes

to create interesting graphs,
charts, and other visualizations
to show off your data points.

You can do this by right clicking the

object above, navigate to
Grouping, and click Ungroup to
break this object into its individual
shapes. To regroup it, just highlight
all the pieces, right click, and
choose Group from the menu.

Hold the Shift key to select more

than one element at a time.
SHAPES THAT LOOK LIKE GRAPHS

Each of these icons was created from

individual shapes and lines offered by
PowerPoint. Using a combination of basic
shapes, rectangles, and lines, we were able
to create some commonly used icons for
infographics.

You should start by choosing a base color.

We used white as the base color of our icons
and blue or red to create the details.

31

Dont forget to hold the Shift key when

selecting multiple pieces of one icon. Once
youve selected each element of the icon,
you should group it so that you can more
easily move and scale the object.

The icons seen here are not limited to any

particular color scheme, size, or shape.
Experiment with your own company colors
and style to find what works for you.

As we mentioned before, try

sticking to fewer than 4 main
colors for your infographics.
This will give your designs a
professional feel that looks
vibrant but not too busy.

The goal of this infographic is

to illustrate two distinctly
different sides and compare
them visually for the viewers.
Breaking your data into two
sides will do the job well.

Pinterest Inspired Infographic:

Tiles!
Get to the Point
Tiles let you organize your
information and graphics.
Large tiles should be used to
showcase a main point or
some important data your
infographic is based around. It
doesnt hurt to use lovable
icons that your readers can
connect to the data.

Dont forget to pay attention to

consistent sizes and spacing.

1 in 3 marketers will

A lot of people use cell phones

Use a variety of tile sizes to fill

up your infographic.

Use the person icon to

illustrate statistics involving
people.

Simple icons can be great for

representing simple statistics.

Over 1,000 people get struck by lighting each year in the U.S.

Explosions = Michael Bay

Movies

Most of the stars you view from Earth are binary stars.

The moon is the only natural satellite of the Earth.

Random Bar Graph Information

Be sure to label your bar graph so your viewers are

aware of what they are looking at.

Half the time, Im right all the time.

About 4.1 billion text messages are sent

per day in the U.S.

Most people dont know that panda

bears can move in four different
directions AT ONCE.

12
Million
laptops go missing at U.S.
airports per week!

The total amount of water on Earth

is about 326 million cubic miles.

Follow Me
on Twitter
@DetectiveDDubs

Webcams have
been in existence
for fewer than 20
years.

SAVING YOUR INFOGRAPHIC

Once your infographic is ready, youll need to save the

PowerPoint slide as an image. Simply go to File Save As
and select PNG (Portable Network Graphics). Saving the slide
in PNG is an important aspect of your final product. The PNG
format is the only file type that will give your infographics the
high quality they need for publishing.

CONCLUSION
HOW THIS WILL HELP YOUR INBOUND MARKETING STRATEGY

The rise of visual content on the internet creates a demand for high quality, educational, and entertaining
content. One issue with large amounts of educational information -- like statistics -- is that these types of
information can be hard to digest if presented incorrectly. The infographic provides you with a highly visual
and easily sharable platform to display your content. This will allow you to better communicate your
information to the readers and offer them an easier way to share your wisdom with their world of friends,
colleagues, and peers.
Now that youve got a set of great templates and some inspiration, start creating! Remember to have fun
and experiment with your infographics to find which colors, fonts, and styles work best for yourself and
your company.

WANT TO MEASURE THE SUCCESS OF YOUR INFOGRAPHICS?

Collect Visual Content Insights with

HubSpots Social Media Tools
As mentioned earlier, publishers who use infographics grow in traffic an average of 12% more than those
who dont. But how do you actually measure the business impact of your infographics?
By uploading and sharing your visual content through HubSpots social media tools, you can get actual
marketing insight into how much traffic your infographics are sending to your website! By starting a free
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Sources - HubSpot

http://bitly.com/InfographFreeTrial