Asian Paints

Candidate
Profile Offered
Work Experience
Pre Process
Application form
(Y/N)
If Yes, questions

Shivam Shekhar
Summer Intern, Sales - Asian Paints
23 months - Airtel

Psychometric test
(Y/N)
Written Test (Y/N)
Written test
details
Interview Rounds

Do you think that the above results were a true reflection of

your academic abilities? Please elaborate
Please give details of any scholarships, special awards or
academic prizes won.
What do you consider to be your most significant professional /
academic achievements and why?
(Optional) Please provide any additional information that would
assist us in the evaluation of your candidature

N
N
NA
1

Process (GD + PI)

GD Topics

Need of innovation in India

Basic points discussed in GD :

Blue Ocean Strategy , for reference
http://www.slideshare.net/RichKohler/blue-ocean-strategyconcepts
Startups in the country

Profile Sector
Specific questions

What is the marketing strategy of Airtel?

Was asked to analyze Axe deodorant advertisement?

HR Based

Tell us about yourself?

Extra-curricular activities?
Questions on academic projects done in first semester
Example : supply-demand in aviation industry

General Questions

Most of the points on CV were bend to form marketing questions

Being a member of ALCOM, how did you promote the club ?
Innovative contribution, if any?

How did you prepare for the Interview Process? How much according to you was relevant?
Mock GD sessions were very helpful. A good knowledge about the company and products offered is a
pre-requisite. One must develop good reading habits to have domain knowledge of various companies.
For study of brands/products one can refer
1) https://www.facebook.com/BrandOnTheRocks?fref=ts
2) http://iims-markathon.blogspot.in/
Relevance on scale from (1 to 10), 1 being least relevant and 10 being most relevant -------- 8
Why do you think, you were selected?

One must have complete grip on form asked to fill before interview

Complete grip on the CV bullet points

Know your academic projects well
Avoid fish-market in the GD. High chances of entire group being rejected.
3-4 reasonable points spoken with conviction and clarity of thought should be a good deal.