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    21 views28 pages

    Us 9215940

    Uploaded by

    Mohammed Abdalrhman
    patent

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 28
    2) United States Patent oy om m 0) en (@) ws) on (2) 68) Hawkins CROSS-MERCHANDISING DIS! FIXTURE Applicant: Target Brands, Ine., Minneapolis, MIN (ws) Inveator: Laura L. Hawkins, Minneapolis, MN ws) Assignee: Target Brands, Inc., Minneapolis, MN ws) Notice: Subject to any disclaimer, the team ofthis, pateat is extended or adjusted under 35 US. 154(b) by 272 days. Appl. No. 14/018,824 Filed: Sep. ,2013 Prior Publication Data US 2015/0060388.A1 Mar. 5, 2015 InCl. AGE S10 (2006.01) ANTE 500 (2005.01), AATF SAL (2006.01), us.cl. orc AATF S/108 (2013.01): AATF 5/0006 (2013.01); A47F $7116 2013.01) Field of Classification Seareh CPC... AATE 3/004: ATE 510005; AATP 5/0018; AATE 5/0025; A47F 5/0031; STE 5/0043: AATF S08; AA7F SILL: AATP 5/16; AAT S/116; AATF 5/118; A47F 7100 spe 211/84.1, 57.1, 113,162, 186, 187 D6V675.1, 675.2 ‘See pplication ile for complete sear history. 'US009215940B2 (10) Patent No. 4s) Date of Patent: US 9,215,940 B2 Dec. 22, 2015 60) References Cited US. PATENT DOCUMENTS LOST S67 A V1935-Ziemmenman Zorn A M1937 Wienke BSenem A 81981. Bure QSM0 A AOI9SL Shnbott Boogie A + "7957 Singer 2204 Shoogst A + 81965 Kolmerst a anise 3aess02 A+ 911969 Maley sins, 385996 A$ 121074 Lamon 10828 Bawa S| ‘M976 Scher al 4531285 A ¢ S198 Soh aus Foss30 A | AIOE Neves Dei99M $ + 94991 Tenet eal peiesi.2 SO48701 A 9991 Simpson (Continved) (OTHER PUBLICATIONS Pending US. Appl. No. 2 Display Shell, 6 pegs, 466, filed Sep. 5.2013, entitled (Continved) Primary Examiner — Joshua Rodden (74) Attornes, Agent, or Firm — Leanne Taveggia Farrel ‘Westman, Champlin & Koehler, PA. on, ABSTRACT A display fixture includes a shelf display including @ min ‘body having a front se and a backside, plurality of shelves ‘coupled to the front side of the main body and adapted to Support merchandise and aback support attached othe beck ideo the main body and extending from the backside ofthe ‘main body. The display fixture also includes a rack display including a Frame baving at Teast one substatally vertical ‘member located ona fits side ofthe rack display atleast one substantially vertical member located on a second side of the rick display and at feast one am eoupled to the frame t0 support banging merchandise, \ plurality of fisteners secure the at least one substantially vertical member to the back support ofthe shelf display. 13 Claims, 20 Dra 1g Sheets US 9,215,940 B2 Page 2 66) References Cited pag § $2011 Mt Potash 82011 Cla eta US. PATENT DOCUMENTS Yossoo0 2 82011 Chanter Bests 842012 Sieber Diangss $+ 71992 allen oss Rigi B 62012 Caneca Sous A” toon 2 92013 Hawkins simi A+ 33000 aise $7201) Dae Sass A” $2000 $ 92013 Fatmanctat Desstss © 2000 S 92011 wonp 367363 B172001 S 102013 Hawkins Bési300 $1 001 Boiss hoe 122014 Weipa al auuss exetom be 42008 oosoznoass Al* 102008 Fanta l aie anes a gaa auyjsog—Ameott8s02 At ‘82000 Feet a S886 BIS 10200 Chang ea Ronee 20D" AT 12008 Oman SEIS BI; ae Coe peaet — ampussou Al* 10200 Clara uso om BIS L008 Ape Sinios — oooNEsS AL "390 Grats bsoses 8 ‘S06 spt Doioosseo39 Ale 22010 Chak tal ainiss Bewraes § anon Sle Gnignossos ALS (2018 each auumaL Faeron bit 62008 Sma 2 Bossors $'+ aus Wess Deets OTHER PUBLICATIONS Deoisat S "32009 Sparkes Pats. ae eer {sn610 OflkeAcin fom Canaan alent Applicaton No, 153.738 malt TSioes BP 102010 Claketal ‘hoe 152014 ( page Bsasoo $2011 Rae Poooass b+ 3201 Caketal 43% cited by examiner U.S, Patent Dee. 22,2015 Sheet 1 of 20 12 Cens 114 191 124 190 190 122 1 124 190 122— 190 191 124 190) 190 122 191 16: - 190 12 US 9,215,940 B2 Ae 126 126 126 18 U2 U.S, Patent Dee. 22, 2015 Sheet 2 of 20 US 9,215,940 B2 * 102 “SJ 106 128 190] = 1 etal EZ 7A) 126 J24 122] 190 190 190 ze zs 7A) 126 lea 122 199 190 190 z ta 7A) 126 J24 122 190) (e U2 Fig. 2 110 U.S. Patent Dec. 22, 2015 Sheet 3 of 20 US 9,215,940 B2 ji92 128 ve ed - a NI L~ 102 14 NI L~ NJ [| 110 Fig. 3 U.S. Patent Dec. 22, 2015 Sheet 4 of 20 US 9,215,940 B2 J 100 ow a 190 14 z HZ 126 190 = 102 126 190 EE 126 190 Z a U.S. Patent Dec. 22, 2015 Sheet 5 of 20 US 9,215,940 B2 a 110 14 126 124 ie I 122 190 Fig. 5 U.S. Patent Dec. 22, 2015 Sheet 6 of 20 US 9,215,940 B2 [132 131 tye 161 160 a US 9,215,940 B2 Sheet 7 of 20 Dec. 22, 2015 U.S, Patent J" 1876 169 169 153 144 151 eit 149 Fig. 8 Fig. 7 U.S. Patent Dec. 22, 2015 Sheet 8 of 20 US 9,215,940 B2 170 / 108 174 112 US 9,215,940 B2 Sheet 9 of 20 Dec. 22, 2015 U.S, Patent Fig. 12 U.S. Patent Dee. 22, 2015 Sheet 10 of 20 US 9,215,940 B2 Fig. 13 Fig. 14 U.S. Patent Dee. 22, 2015 Sheet 11 of 20 US 9,215,940 B2 oN ize lam, 122¢ \ 122d 1 —122e \ U.S. Patent Dee. 22, 2015 Sheet 12 of 20 US 9,215,940 B2 /" aN Fig. 19 U.S. Patent Dee. 22, 2015 Sheet 13 of 20 US 9,215,940 B2 187 1870 oe 4 106 Me | us 102 13g] 138 o o 108 Lt 138 | 139 o o 108| | ——J 140- 138 139 o o 108| 138 139 138 | 139 XY \0 148 449 130 U.S. Patent Dee. 22, 2015 Sheet 14 of 20 US 9,215,940 B2 187 1876 on [S SS 106 Hy us 102 13g | 139 1026 w—~_| 102d to cr] 108 Ltt 1026 138 | 188 102e ~ oa 108| 110 |e 138 139 102 a 102f = ce 108| 103 138 139 107 105} itt l l itd mm 138 | 139 aa 7 tte” up HO Fig. 21 US 9,215,940 B2 Sheet 15 of 20 Dec. 22, 2015 U.S, Patent - 1742 174d I4e —— 181 I74b 74a 186, 184 172 172 172 178 Fig. 22 U.S. Patent Dee. 22, 2015 Sheet 16 of 20 US 9,215,940 B2 (143 142 [tee 114 LY” LY” 176 1174 L/ 172 Ila U.S. Patent Dec. 22, 2015 Sheet 17 of 20 US 9,215,940 B2 102 141 ao + = | 103 103 = — 105 | C11 1 A 1 | 1886 1880 | 188 fe Fig. 24 U.S, Patent 140+ 189a—} 16 Dec. 22, 2015 Sheet 18 of 20 US 9,215,940 B2 7102 i | ~] 189¢ Wo Fig. 25 141 | -——189b 18 U.S. Patent Dee. 22, 2015 Sheet 19 of 20 US 9,215,940 B2 U.S, Patent Dec. “\ ua Fig. 27 22, 2015 i172 at Sheet 20 of 20 215 207 209 203 218 205: US 9,215,940 B2 J 300 248 YP 232 233 US 9,215,940 B2 1 (CROSS-MERCHANDISING DISPLAY FIXTURE BACKGROUND In etal stores, emoss-merchandising includes the practice ‘of positioning stocking or displaying product from different ‘departments together ona single display fixture. Tis practice ‘may generate add-on sles as well as be an elective way of improving the overall customer experience ‘he diseussion above is merely provided for general backs round information and isnot infended tobe used ws anid in ‘determining the scope of the claimed subject matte SUMMARY, A display fixture includes a permanent portion that sup- ports merchandise and includes a frame having first end pieces, second end pivees and at Teast one cross member ‘connecting the first end pieces tothe second end pieses. The fist and second end pieces and the atleast one cross member 2 support the permanent portion ina upright configuration and the at least one cross member inclces frst end that pro- teudes cutwardly from the fist end pieces aad a second end that protrudes outwardly from the second end pieees. The «display fixture firth includes a temporary portion inluding 2 front that supports merchandise and a baek that mates with thepermanent portion. plurality of fasteners attach the fst ‘ene pieces or the second end pieces tothe permanent port, "A display fixture inches shelf display including ain body having a front side ad backside a plurality of shelves ‘coupled te the froat side of the main body and adapted (0 support merchandise and aback suppor attache tothe back- Side ofthe main body and extending from the hackside ofthe rain body. The display fixture also includes a rack display fnchiding a frame having at least one substantially vertical ‘member located ona first side of the ack display at least one substantially vertial member located on a second sie ofthe rock display and at lest one am coupled to the frame to support hanging merchandise, A plurality of fasteners secure the atleast one substantially vertical member to the back ‘support af he shelf display. ‘A method of assembling display fixture includes obtain sza rack display made of metal tht includes frame ving least one substantially vertical member located on a fst side ofthe rack cisplay and atleast one substantially vertical ‘ber located ona sesoad side othe rick display’, The ck

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