2015SponsorshipPackage

TableofContents

Introduction
HistoryofOrganization
PreviousAwards
Invitetosponsorevent
Thankyou

..1

EventDetails

HistoryofEvent
SpecificDetails

Date
Location
Food/Beverages
Entertainment
..2

TargetAudience
.3
BenefitstoSponsors
Logo&NameAppearanceandPlacement

Profile/Exposure
Reach
Social/ElectronicMarketing
4

Quotesfrompastevents
.
5

SponsorsPage
.......
6
SponsorshipOpportunities
(Graph)
...............................................................................................
7
SponsorshipAgreementForm
.8
SponsorshipTeam
...
9

Introduction

CedarFallsMainStreetiswellknownforhavingsomeofthe
cleaneststreets,beautifulstorefronts,andhistoricalvalueinthe
country.Itgivesthecommunitymembersandtouristalargevarietyof
optionswhenitcomestoretail,restaurants,andleisureactivities.

CedarFallsMainStreetandtheCommunityMainStreet
Organizationwouldliketoinviteyoutothe10thannualARTapalooza
onMainFineArtShowonSaturday,September12,2015.Thisevent
attractsmorethanfiftyregionalvendorsoffineartsfromalloverthe
stateofIowaandseveralsurroundingstates,tosellartworkincluding,
ceramics,metal,paintings,glasswork,metalsculptures,fiber,jewelry,
photography,drawing,printmaking,andmixedmedia.

Wewouldliketotakethisopportunitytopersonallyinvite
individuals,businesses,andorganizationsintheCedarValleyto
participateasasponsorforthe10thannualARTapalooza.

Inadvance,thankyoufortakingthetimetoreviewthepackageand
weareeagerforyoursupport.

EventDetails

10thAnnualARTapalooza

CedarFallsMainStreetstreetsandsidewalks

Saturday,September12,2015
9:00am4:00pm

WeareexcitedandpleasedthatARTapaloozaonMainhasbecomea
signatureeventforourcommunity.Thousandsofvisitorshave
enjoyedfamilyorientedactivities,musicalperformances,interactive
artexperiences,pleinairartistdemonstrations,andthetalentsofour
localandregionalartistssincethefirstyearsoftheevent.

FoodandBeverages:

SeveraldifferentrestaurantsalongMainStreetwillbeservingduring
theeventalongwithsmalltreatsbeinghandedoutthroughoutthe
vendorsandretailstores.

Entertainment:

SeveralmusicianswillbelinedupanddownMainStreetplayingtheir
ownmusicwithavariousamountofinstruments.

TargetAudience

CedarFallsMainStreettargetspeopleofallagesanddemographics.Theevents
arefamilyfriendlyoriented.Inadditiontheeventbringsinaudienceswhomhavean
interestinart,activities,craftingorliveentertainmentandarelocatedwithintheCedar
Valley.

BenefitstoSponsors

Chancetopartnerwithbusinesseslocatedonmainstreetforotherknownevents
thathappenyearround
Possibleincreaseinsalesduetothemarketingandsponsorshipofawellknown
event
Listinginallpaidadvertisingandpublicity(radio,television,print)
Inclusionineventrelatedelectronicpublicationsandsocialmediapostings
(CMSnewsletter,FacebookandTwitter)
Abilitytopostsignageattheeventsinformationbooth
Anoptiontoprovidevolunteersateventsite
Includedonsponsorsignageattheeventsinformationbooth

LogoandNameAppearanceandPlacement

Sponsorslogowillbeonthebackoftshirtswornbyvolunteersattheeventas
wellastheArtapaloozatshirtsforsale
Sponsorswillhavetheirlogoprintedonthebackofapostcardthatwillbesent
outpriortotheevent
Sponsorswillhavetheopportunitytospeakinfrontofanaudiencebeforeany
liveentertainmentoccurs
LogolistedwithlinktosponsorwebsiteonCMSwebsite
Logolistedonposters/signage

Profile/Exposure

Whowereach?

WereachthewholeCedarFallscommunityincludingfamilies,collegestudents,
seniorcitizensandseveralotherdemographics.Wehaveattendeesandvendorsfromall
acrossthemidwest.

Social/ElectronicMedia

OurFacebookpagehas4,107likes.
OurTwitter@CFDowntownhas427tweetsand1,759followers.
OurPinterestaccounthas141pinsand16boards.
Duetocostefficiency,mostofouradvertisingisdonethrough
socialmedia.However,flyershunglocallyisoneoftheprimary
mediumstocreateawarenessforthetargetmarket.
Socialmediaisthemostcosteffectivewaytoreachalargeportion
oftargetmarket,becauseoftargetmarketissobroad.
Coverageisalsogainedthroughtraditionalmediasuchasarticles
donebyWaterloo/CedarFallsCourier,TravelIowa,KWWL,and
manyothermediaoutlets.
ArticlesarewrittenandpublishedbeforeandafterArtapalooza.
Newspaperarticles,reachtheolderdemographics.

Quotesfrompastevents

Ourfirstonewas9yearsagoandwehavejustbeenbuildingonitsincethen.Itsavery
goodregionalartshowdowntownCedarFallstoshowcasedowntownCedarFallsand
justwhatwe'recapableofnotonlyputtingonasanartshowbutwhatourbusinesses
candotomakeitevenmorewelcomethanitalreadyisondaytodaybasis.Barbra
BrownChairpersonOfVolunteerCommittee

Supportingthelocalartsceneiswethinkcriticaltoroundoutcommunityandthe
Artapaloozadowntownarea,theydoasuchagreatjobofhospitality.Thevolunteersare
justfantastic.Theylookafteryou.Ifitshot,theybringyouwater.Theactivitiesforthe
families,youseeallkindsofpeople.JimKernsLocalArtist

Sponsorsfrompreviousyears

SponsorshipOpportunities

SponsorshipLevels

Platinum
$2,000

Gold
$1,000

Silver
$500

Bronze
$250

InKind
Donation

Inclusioninevent
relatedelectronic
publicationsand
socialmedia
postings

Logolistedwith
linktosponsor
websiteonCMS
website

Logolistedon
posters

Abilitytopost
signageatthe
eventsinformation
booth

Listinginallpaid
advertisingand
publicity(radio,
television,print)

Providevolunteers
atsiteasanoption

VIPfor
entertainment
concerts

Includedon
sponsorsignageat
theevents
informationbooth

SponsorshipAgreement

Sponsorship:
Yes,wewanttobeinvolvedandsponsortheArtapaloozainCedarFalls.
CompanyName:____________________________________________________________
ContactName:______________________________________________________________
Address:___________________________________________________________________
___________________________________________________________________
Telephone#__________________Fax#__________________Email________________

SPONSORSHIP
:Wewouldliketobeasponsoratthefollowinglevel(
pleasecheckanitem
)
PlatinumSponsorship
$2,000
GoldSponsorship
$1,000
SilverSponsorship
$500
BronzeSponsorship
$250

INKINDDONATION:
Donationswillberecognizedattheabovelevelsfor50%ofthetotalcashvalue.

Productdescription__________________________________________________________
____________________________________________________________________
________________________________________________
TotalRetailValue$___________________________________________________________

Signature_______________________________________________Date______________

PAYMENTINFORMATION
1.
2.

Emailcompletedcontractto
AninvoicewillbesenttoyoufromArtapaloozafollowingthereceiptofyourcompletedSponsorship
Confirmation.

Allsponsorshipopportunitiesareonafirstcomefirstcommittedbasis.Weaskthatsponsorshipsanddonationsbe
committednolaterthan___sothatwemayincludeyourcompanynameinallappropriaterecognitionandpromotion.
Artworkandlogoisrequirednolaterthan___.Sendto____.Note:Artapaloozareservestherighttoapproveall
sponsorshipsanddonations.Foraccountingpurposes:aletterofacknowledgementdetailingyourdonationwillbe
provided.Sponsorshipanditemsdonatedmaybewrittenoffasabusinesspromotionexpensesaccordingto
RevenueCanada.Foritems,pleaseprovideaninvoiceorstatementoffairmarketvalue.Artapaloozaisa
notforprofitorganization.Notaxreceiptswillbeissued.

8
SponsorshipTeam

StaciDrape
SponsorshipCoordinator
drapes@uni.edu

AshleyLudemann
SponsorshipCoordinator
ludemana@uni.edu

MadeleineHalsor
SponsorshipCoordinator
halsorm@uni.edu

MirandaStewart
SponsorshipCoordinator
stewamai@uni.edu