CONTENTS

Certificate

Preface

ii

Acknowledgments

iii

CHAPTER NO.

CHAPTER TITLE

PAGE NO.

Introduction

1-30

Review of Literature

31-34

Need, Scope and Objectives of the Study

35-36

Research Methodology

37-39

Data Analysis and Interpretation

40-48

Findings of the Study

49-50

Conclusion and Recommendations

51-53

References

54-55

Annexures
A. Questionnaire

56-58

LIST OF TABLES

TABLE NO.

TABLE TITLE

PAGE NO.

5.1

Response towards Enjoyment of Product

41

5.2

Response towards Factors Influencing While Purchasing Coke

42

5.3

Response towards Preference of Package Size

43

5.4

Responses towards Trying Coca Cola

44

5.5

Popularity of Promotional Schemes

45

5.6

Response towards Increasing Sale of Coke

46

5.7

Reasons for Taking Coca Cola

47

5.8

Satisfaction Level about Features of Coca Cola

48

LIST OF FIGURES

FIGURE NO.

FIGURE TITLE

PAGE NO.

5.1

Response towards Enjoyment of Product

41

5.2

Response towards Factors Influencing While Purchasing Coke

42

5.3

Response towards Preference of Package Size

43

5.4

Responses towards Trying Coca Cola

44

5.5

Popularity of Promotional Schemes

45

5.6

Response towards Increasing Sale of Coke

46

5.7

Reasons for Taking Coca Cola

47

5.8

Satisfaction Level about Features of Coca Cola

48