Corporate Dganagement

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COUC
G-11-P-4 ;v...ke t'n

L Nov 2014

RollNo..............................

Total No. of Printed Pages 2

Total No. of Questions 7

Maximum Marks - 100

Time Allowed 3 Hours

CUB

Answer any five questions.

All questions carry equal marks.
Wherever required, suitable assumptions may be made by the candidate.
E

Marks

1.

(a) Discuss the various approaches through different angles to understand 12

the complexities involved in marketing.
(b) "Marketing involves transfer of ownership from seller to buyer whereas

selling involves procuring order and delivery of product to customer."

In the light of this statement differentiate between marketing and
selling.

2.

(a) "Generally product planning ensures that the full complement of firm's
product is designed to strengthen the company's product position."
Explain this statement and also discuss the benefits of product planning.
(b) "Packaging acts as a silent salesman." Do you agree with this 10
statement ? Explain the points to be kept in mind while preparing a
good packaging.

What are the circumstances in which firms may choose various kinds of 20
pricing for their products ? Discuss any ten pricing decisions with the help of
suitable examples.
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P.T.O.

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(2)
Marks

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4.

(a) Choice of distribution channel is a very important decision of the

marketing mix of a firm. Explain the factors influencing the selection of
distribution channel.
(b) Online marketers should pay close attention to the seven Cs of effective 10
Web site design for Setting up S 'oliline marketing presence. Explain
these seven Cs with suitable examples fr6m real'business world;

5.

(a) How would you explain the promotion mix ?What factors should be 12
taken into account while determining the promotion, mix of a business
........
(b) "Both retailers and 'wholesalers, have to take marketing decisions in

order to attract: and hold customers, but there are several differenbes and
similarities in their decisions:" Discuss.

6.

(a) Discuss the main decision areas in advertising of a product.

(b) i What are the main challenges of doing business in rural markets?

12

(a) What are the levels in which product life cycle operates ? Justify your 12
answer taking example of computers a's a product categOry.
(b) What are the distinct stages in which a typical product passes through
during the course of its life? Explain this statement by taking example
of a product from any public 'sector enterprise.

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