1.1.

6 CLIENTELE

Pepsi Co.,
Coca-Cola
Cadburys
Nestle
Raun Pollack
Dabur
Bayer
Lakme
Glaxo
Pfizer
Reckitt & Coleman
Shaw Wallace
UB group
1.1.7 COMPANY VISION
To strive to be a major international producer of quality container glass
by consistently following and adopting the most modern methods and techniques
in an environment friendly manner with active involvement of its employees to
meet the needs of its customers and stakeholders so as to achieve sustainable
development and long term growth.

1.1.8 MARKETING DEPARTMENT

Senior Vice President Marketing, heads the Marketing Department of the

company. Under him there is three Regional Managers for three zones like North
India, South India, West India. A marketing team which extent from Deputy
Manager to Marketing Trainees.For South the regional office marketing is
functioning in Chennai follows the Regional Manager.

1.2 INTRODUCTION TO THE STUDY

HNGIL is a pioneer in manufacturing glass containers. They had planned to

manufacture and introduce Float Glasses in the year 2009;hence they tend to
analyze the market for float glasses through marketing potential.

The firm needs to augment its potential data with information about the competitive
structure of individual market. They have started the market analysis from Chennai. These
study on market potential certainness the following information about Chennai market.
Number of brands in the market.
Trend of each major brands market share, over the past several years.
Amount of money spent by major brands in advertising currently and over
the past several years.
Price structure of the existing players
Distribution structure with particular reference to leading retail outlets and
exclusive distributor franchises.