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Digital Marketing: Social Media - Content Buckets Exercise
Digital Marketing: Social Media - Content Buckets Exercise
Digital Marketing: Social Media - Content Buckets Exercise
DIGITAL MARKETING
SOC IA L ME D IA C O N T E N T BU C KE TS E X E RC ISE
Product
Brand
Category
Affinity
THE ASSIGNMENT
I will be giving you one brand each
Take the 4 content bucket categories and create
ideas under each
REMEMBER
Think of any format of social media content: Text,
image, contest (even video if you like)
Come out with 10 content ideas in all
Think across platforms dont restrict yourself to
Facebook
YOUR BRANDS
GROUPS (SET 1)
Goa Tourism
GROUPS (SET 2)
Android India
GROUPS (SET 3)
BigBasket
THE FORMAT
TEAM
ASSIGNMENT 2
PRODUCT
Ideas related to product
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary
BRAND
Ideas related to brand
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary
CATEGORY
Ideas related to category
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary
AFFINITY
Ideas related to affinity
Give one line explanation
Give a rationale of why you are choosing this idea, if you
feel it is necessary
SUMMING UP
Brand
Product
1
2
3
4
1
2
3
4
Affinity
Category
1
2
3
4
1
2
3
4
THANK YOU!