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Analysis of Textile Industry of Pakistan
Analysis of Textile Industry of Pakistan
on
Analysis of Textile Industry of Pakistan
A Comparative Advantage
By
Ch. Azhar Hayat
Fayyaz Ahmed
Sohrab Khan
Irfan Ahmed
MBA-II
SECTION- B
Table of Contents
Introduction Textile Industry and Pakistan
o Historical Background
o Current Situation
Competitive Advantage
o Diamond Porter Model
Literature Review
o Competitive factors Confronting Pakistans Textile Industry
Conclusion
o SWOT Analysis of Pakistans Textile Industry
Policy Implications
Reference
Introduction
Over the years, Pakistan is said to be the single crop economy i.e. cotton and
textile that claims the lion's share in terms of the contribution in the national
economy of Pakistan.
Despite efforts to bring in diversification in country's overall economic get-up
the textile sector continues to be the most important segment of the national
economy. Its share in the economy, in terms of GDP, exports, employment,
foreign exchange earnings, investment and revenue generation altogether
placed the textile industry as the single largest determinant of the economic
growth of the country.
227
327
determining the quality of fabrics. The weaving of carpet and rugs is a special
branch of the textile industry1.
Since its inception, Pakistan has its roots in being an agrarian state with
indigenous cotton supply. In 1947, two textile mills were established in the
country as a colonial heritage. However, the Pakistani textile industry has
played a crucial role in the countrys industrial development. Pakistans
Industrialization began in 1950 with the textile industry at its centre 2.
Over the time, textile industry have depleted due to various complexities. The
difficulties faced by textile industry were partly due to limited focus of the
players and partly due to globalization. (Meier, 2007) During 1984-1990 many
of the spinning mills did not go for upward integration as raw cotton suppliers
were adamant in bringing down the prices. And so with the globalization and
ease of trading these intermediaries find it more profitable for themselves to
export primary goods. Having a look at the exports composition of that time we
can see it mainly comprised of yarn, unbleached fabrics, and low quality madeups that did not create much demand in the international market. Ideally,
Globalization was a mean to reallocate units and resources, get maximum
advantage, and highest value addition, to attain competitive edge. Nevertheless,
Pakistan failed to attract much investment while other countries reallocated
their units to cheaper countries such as Indonesia and Thailand.
Current Situation3:
Pakistan is the worlds 4th largest producer and 3rd largest consumer of
cotton. The Textile and Clothing Industry has been the main driver of the
economy for the last 50 years in terms of foreign currency earnings and jobs
creation. The Textile and Clothing Industry will continue to be an important
1
427
527
Pakistan exported textiles worth $7.19 Billion and clothing worth $3.9 Billion
in 2008. The year 2009 was dismal period. The industry was confronted with
problems of multiple natures. The global economic crisis in Oct. 2007 had
impacted the trade badly. Weaker demand in the developed economies limited
the expansion of global trade. The 12% drop in the volume of world trade in
2009 was larger than most economists had predicted. World trade and output
are currently in a recovery phase. The WTO Secretariat estimates that in year
2010 world exports in volume terms will grow by 9.5%, developed economies
exports will expand 7.5%. The current decline in exports of all manufactured
goods including Textile & Clothing is visible in the quarterly data.
Source: Economic Survey of Pakistan
(2010)
US imports of textiles and clothing fell for the second year in succession in
2009, by 7.5% to 46.6 billion square meters equivalent (SME), following a 5.2%
drop in 2008which was the first decline since 2001. Within the 2009 total,
fabric imports fell by 5.4%, imports of apparel by 6.1%, imports of madeup
textiles by 8.5% and yarn imports by 18.4%. Of these four categories, apparel
continued to account for the highest share of total imports. The average price of
US textile and clothing imports fell for the first time in three years in 2009, to a
new low of US$1.74 per SME.
The period of heavy investment boom in most Textile Industry segments
between 2003 and 2007 came to an abrupt end in 2008. This investment boom
until 2007 was due to the phase out of traditional quota regime under WTO
Agreement on Textile and clothing and Chinas integration into WTO
structures. Global yarn and fabric productions were continuously falling since
the second quarter of 2008. Despite challenges, there are fundamental aspects
that promise a bright future for the textile industry in general.
Competitive Advantage:
627
727
The traditional theories talk about labour specialization and efficient use of
available sources and economies of scale through large scale production;
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measure
level
of
competitiveness,
Porter
introduced
Business
towards
quality
of
public
institutions
and
macroeconomic
resources,
capital
resources
and
Infrastructure
(Special
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To attain the competitive advantage, Michael Porter has catalogued three types
of generic strategies through which competitive advantage can be pursued.
These strategies are:
a) Cost Leadership Firm sets out to become the lowest cost producer in
the particular industry (price wars)
b) Differentiation Firm seeks to be the best performer in the industry
(having a special attribute in the product or service that others do not
offer)
c) Initiative Focus Firm looks to exploit a niche market (targeting a group
within the market of that industry and create loyalty)
The strategies vary according to the position of the industry in the diamond
analysis besides its organizational structure and culture. For example if a
countrys industry is lying in the factor conditions that is it has advantage over
factors of production, then cost minimizing strategy proposed by the Porter
would be the plan to maintain its competitive edge.
Literature Review
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In this section, the reviews have been organized according to the factor forces of
the Diamond Porter Model.
Diamond Competitive factors Confronting Pakistans Textile Industry:
i) Factor Conditions:
As Textiles and Apparel cluster involves diverse set of activities requiring
different of inputs, a detailed analysis of factors conditions across the
value chain is required.
The recently announced increase in the minimum wages of the workers has left
the industries with higher cost of production. Once having an edge over cheap
availability of labour, Pakistan no longer holds this competitive advantage since
labour in Bangladesh and Vietnam are more low-priced (Hoekman & Winters,
2005). And so the costs faced by the industry have largely offset the advantage
of cheap labour. The following diagram 4 pictures the factor conditions over the
value-chain.
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capital,
textile
industry
is
unable
to
equip
So, with
efficient
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the foreign
cotton
$ millions)
2004
2005
195,541 202,657
260,569 276,802
456,110 479,479
2006
220,367
309,142
529,509
2007
240,364
345,830
586,194
2008
250,198
361,888
613,086
6,125
7,087
7,469
7,371
7,186
3,026
3,604
3,907
3,806
3,906
9,151
10,691
11,376
11,177
11,092
2.01%
2.23%
2.15%
1.91%
1.81%
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After the reduction in the quota in March 2010, local production and
demand has been improved but that has not contributed in the windfall
gain due to rising costs of production and loss of production units due to
laying-off of workers and load shedding.
iii) Related and Supporting Industries:
The growth of related industries in the textile cluster has largely taken
place in the informal sector in a very haphazard manner. There are
examples of organic clustering but a conscious effort on the part of
industry players or government to promote a cluster based approach
have always lacked. Generally, the capacity of related and supporting
industries is often weak with some exceptions. Such as, Faisalabadone
of the largest textile producing cities in Pakistan gives a good examples of
organic clustering and interconnection amongst the members. The
upward and downward linkages of the textile firms come under this
caption. Spinners, weavers, looming sector, jute etc are examples of the
downward linkages of the firms that provide raw materials to the firms;
whereas Apparels Garment, Towels, Hosiery etc are all examples of the
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upstream (textile made-ups) industries that add value to the yarn. These
industries play a vital role in providing employment opportunities for
minority (women). Some of these ancillary industries are operational at
both large scale, and small and medium scale level (Rehman, 2010).
Source: (Islam, 2006)
A few of these industries can be briefly discussed as follows:
a.
Cotton Spinning Sector: The Spinning Sector is the most important
segment in the hierarchy of textile production. At present, it is
comprised of 521 textile units (50 composite units and 471
spinning units) with 10.1 Million spindles and 114 thousand rotors
in operation with capacity utilization of 89 percent and 60 percent
b.
c.
supports may rest in the hands of selected few who has the power to
control major part of the textile products (Islam, 2006). Additionally,
some lobbyists exist in the current systems, who are engaged in practises
that would give them discretionary power to control input prices, making
it expensive for the firms. They can deliberately form a cartel to create
artificial shortages to raise the prices for higher windfall gains. Firms do
not only face competition from rival firms, rather rivals also include
smuggled goods. Most firms in the textile industry of Pakistan have
adopted cost cutting strategies so that they could charge competent
prices. Major players6 of the textile industry of Pakistan are as follows:
a.
b.
c.
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d.
v) Government:
Due to imposition of high duties, Pakistans textile has no choice but to
raise its prices. Pakistan is purchasing cotton at higher prices with the
additional 15% duty on its import. And then along with the rising costs
of production and governments contemplation, to charge export duty to
ensure local availability of yarn, have made it impossible for Pakistan to
compete against other major players of textile in the global market such
as China, Nepal, Bangladesh and India. As a result of this, 50 textile
units have been shut down because of the declining and negative profits
of the textile firms (Ahmed, 2010).
Despite of this, the tightening on monetary policy and corresponding
expansion of the fiscal policy have drastically increased the interest rates,
due to which firms are lacking the availability of capital and credit. And
for up gradation of the obsolete textile units, more capital investment is
needed.
Subsidies provided by the government are inefficient to bring a
trickledown effect to the lower level workers. This could be the reason of
inefficient, un-willing and un-authoritative role of government, and high
levels of corruption.
According to the current status, government has taken some initiatives
to reduce the cost of doing business by introducing export loan scheme
by the name of Long Term Financing of Export Oriented Projects (LTF1827
established
in
Lahore,
Faisalabad
and
Karachi,
and
Skill
Conclusion
SWOT analysis of Textile Industry of Pakistan:
It can be inferred from the literature that Pakistan is laying at the first force,
i.e. Factor Conditions with limited or insufficient focus on other forces. And so,
to attain competitive advantage the appropriate strategy according to Porter
Model would be Cost minimizing Strategy. By Cost-minimizing strategy the
textile industry of Pakistan would be in a better position to compete in the
world market and can then proceed to the next level i.e. product differentiation
strategy to increase the product and market base. For further examination of
what can be inferred from the study about the textile industry of Pakistan,
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SWOT analysis is done. SWOT will draw a picture of the industry as a whole
about its strengths, weaknesses, threats and opportunities.
i)
Strength
Major part of textile goods are from man-made fibre rather than
synthetic one
ii)
Weakness
Incompetent marketing
Deficient
technology
and
outdated
machinery
leading
to
low
iii)
Opportunities
The state-of-the-art facilities at the Textile City which is being set up
at Karachi, is a good opportunity to help increase production and
competitiveness of textile products
iv)
Threats
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Policy Implications
The need for improving business environment cannot be overemphasized.
Without improving the countrys image, enhancing the effectiveness of legal
and regulatory institutions, and upgrading the physical infrastructure, direct
incentives to local and foreign investors are less likely to yield desirable results.
The current government is well cognizant of this need and has shown some
visible progress in the macroeconomic management to restore the confidence of
investors and businesses. However, there is need to do more on improving the
governance side.
Factor Conditions
Availability of quality raw
material
Lack of skills
Poor technology
Demand Conditions
Increasing sophistication of
demand e.g. product and
process standards
Increasing global
competition
Related and Support
Industries
Gaps in the quality of local
supplies
Poor coordination among
cluster players
Lack of finance to small
enterprises
Context for Firm Strategy
& Rivalry
i)
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clusters
particularly
in
the
areas
of
logistics
and
iii)
High unit value product portfolio through easy access to quality raw
material, technology up gradation, skill development, and R&D in
product and process development
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APTMA and the government should join hands for bridging the skill
gap as there was a need to promote public-private partnership in this
regard to achieve the desired results
Reference
Hoekman, B., & Winters, L. A. (2005). Trade and Employment: Stylized Facts
and Research Findings. Washington D.C.: World Bank Policy Research
Working Paper no. 3676.
Latif, M. M. (2000, October 16). Textile industry has the largest potential to
boost Pakistan's exports. (S. H. Kazmi, Interviewer)
Mukhtar, A. (2008, April 17). Insight into the Problems facing Pakistans
Textile Industry. Lahore.
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SMEDA. (2000). Draft Textile Vision 2005. Small and Medium Enterprise
Development Authority.
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