University of Santo Tomas

Espana Blvd, 1008

Department of Legal Management
Greetings in the name of St. Thomas
We are 4th year Legal Management Students from the Faculty of Arts and Letters.
As a partial fulfillment for our subject Thesis 1, we are conducting a study entitled Use
of online platform as an advertisement tool of selected food businesses in UST area.
In line with this, we would like to request a portion of your time to answer this
questionnaire for a better understanding of your marketing strategies. All answers will
be kept confidential and shall only be used for the above-mentioned purposes. Thank
you.
Background and Profile
Name:
Age:
Position:
Name of Establishment:
Location:
Store Hours:
Number of Employees:
Branches within UST area:

Years of Service
Years of Service:

1.) Why did you choose to engage in business? Particularly in food industry?

2.) Is this a part time or full time investment?

3.) Why did you choose to setup within the UST area?

4.) Who are your targeted customers?

5.) Do you employ marketing

advertisements etc.)

strategies?

(Leafleting,

tarpaulin,

printed

6.) Do you use internet-based applications or social media as a part of your

marketing?

7.) If yes, what are these applications/social media sites?

Please check the appropriate boxes with your corresponding answer

Almost
Always
True
Do you think it is important to
conduct a feasible study
before opening a business?

Do you think having a

marketing strategy help in the
growth of your business?
Do you think advertisements
through printed ads helped
you reach out to your target
customers?

Do you think advertisements

through web-based
applications helped you reach
out to your target customers?
Do you think creating a social
media account for
your customers to follow will
create an advantage
for you over your competition?

Usually
True

Usually
Not
True

Almost
Never
True

Very Frequently
(5-7 times a
week)
How often do
you check your
social
media
account?

How often do
you post on
your
social
media
account?

How often do
you
receive
feedbacks on
your
social
media
account?

How often do
you reply to
these
feedbacks?

Frequently
(2-4 times a
week)

Rarely
(once a week)

Never