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peak hours.

Demand (as per our calculation)


Demand of burgers during high traffic time = 270 (restaurant: 200; takeaways: 70) burgers per hour = ~45 burgers per minute.
Supply
Keeping in mind that the McDonalds model
Here there was an attempt to reduce overlaps by analyzing Competitor and Product branch together as
Competitor benchmarking. Still the question on What is the core competency of the company is
redundant and could have been tackled in the benchmarking itself.
c. Not quantitative enough-In this example the candidate fairly asks for enough
quantitative information. Still a better job could be done while market share for
small farmers was being analyzed. When the interviewer tells the candidate that
small farmers prefer using the substitute, the candidate should have quantified the
information by asking what

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