REGRESSION ANALYSIS OF Glaxo Smith Klines (GSK)

MONOPRIL (FOSINOPRIL SODIUM)

GROUP: ECONOMETRICS
GROUP MEMBERS:
AMMARA HAQUE 13883
ANITA KABIRUDDIN 15384
MAHEEN KHAN 16811
NATASHA SHAHEEN 162

Brief Outline:

Executive Summary:
This report contains an overview about the Company, History of GlaxoSmithKline (GSK)
(Pakistan), Literature Review, Hypothesis, software results, along with the conclusion.
The research is based on the demand for pharmaceutical products that is dependent on
multiple factors. Pharmaceutical marketing is based on customers that are primarily,
doctors. To approach doctors for detailing product's message, field force is used
extensively. According to recent analysis, it was been found out that, by increasing field
force or travelling, detailing cost also increase. We have only included all factors that are
in control of the firm. Taking this study into consideration, we have gathered information
for one of the product Monopril and took data of last 60 (Observations) quarters of
Detailing cost, Promotional Expenses, Advertisement and Prices.

Introduction of the Company:

GlaxoSmithKline Pakistan Limited was created January 1st, 2001 through the merger of
SmithKline and French of Pakistan Limited, Beecham Pakistan (Private) Limited and
Glaxo Wellcome (Pakistan) Limited- standing today as the largest pharmaceutical
company in Pakistan. As an industry leader we are committed to our mission of providing
patients quality products to help improve their lives.

Literature Review:
Finosinopril was originally developed and marketed by BMS Pharmaceuticals (BristolMyers Squibb) and was most recently manufactured and marketed by GSK Laboratories
before its withdrawal from the market. It is classified as a Schedule IV controlled
substance in the United States.

Objective of the Study :

The Basic Objective of this Study to show the significance & impact of these
Independent Variables like Doctor Detailing Cost, Price, Promotional Expenses and
Advertisement that could affect the pharmaceutical industry in Pakistan. For calculation
the relationship between these variables, official data has been collected from website of
Abbott Laboratories Pakistan for 5 years.

Variables used in the Study:

DOCTOR DETAILING COST

PRICE
ADVERTISEMENT
PROMOTIONAL EXPENSES / SALES SUPPORT