2nd Year B.B.S.

2nd term Improvement Examination 1993

Department of Management
Subject: Marketing Management
Course No: 221
Total Time: 3 Hours

Total Marks: 40

( Marks for each question are given on the right margin. Answer any four of the
following questions.)
1. a) What is marketing management?
b) Discuss the tasks of marketing management.
c) State the societal marketing concept.

02
06
02

2. a) Describe the price adjustment strategies.

b) What are the new product pricing strategies?

06
04

3. a) What do you mean by sales promotion?

b) What are the major decisions in advertising? State in brief.

02
08

4. a) Discuss the social and cultural factors influencing consumer behaviour.

b) Explain the consumer buying decision process.

05
05

5. a) What is marketing information system? Explain the need for a marketing

05

b)
6.

management system.
Discuss the basic components of marketing information system.

05
10

Write short notes on: (42.5)

a) Marketing of services;

b) Marketing efficiency;

c) Markups and markdown

d) Marketing cost analysis

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