ORACLE DATA MINING

Presented by:
Gaurav Mittal
DoMS NIT Trichy
• Oracle Data Mining (ODM) is an option of
Oracle Corporation's Relational Database
Management System(RDBMS) Enterprise
Edition (EE).
• It provides means for the creation,
management and operational deployment of
data mining models inside the database
environment.
• Oracle Data Mining implements a variety of
data mining algorithms inside the Oracle
relational database.
• The relational database platform is leveraged to
securely manage models and efficiently execute
SQL queries on large volumes of data.
• Oracle Data Miner is a graphical user interface
that steps the user through the process of
creating, testing, and applying models.
• Application and tools developers can embed
predictive and descriptive mining capabilities
using PL/SQL or Java APIs.
• Data movement is eliminated, security is
maximized and information latency is
minimized.
• Anyone who can access data stored in an Oracle Database
can access Oracle Data Mining results-predictions,
recommendations, and discoveries using SQL-based query
and reporting tools.
• It contains several data mining and data analysis algorithms
for
– classification,
– prediction,
– regression,
– clustering,
– associations,
– feature selection,
– anomaly detection,
– feature extraction, and
– specialized analytics.
Data Mining Is… Data Mining is Not ...

• Data warehousing

• SQL / Ad Hoc Queries /

Reporting

• Soft ware Agents

• Online Analytical
Processing (OLAP)

• Data Visualization
 Common Uses of Data Mining
• Direct mail marketing
• Web site personalization
• Credit card fraud detection
– Gas & jewelry
• Bioinformatics
• Text analysis
– SAS lie detector
• Market basket analysis
– Beer & baby diapers: