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    Lovely Professional University AT-1 School of Business Department of Management

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    Students were given an assignment in Sales and Distribution Management class to analyze a product/brand in the market. They had to identify competitors of the brand, analyze the market and sales potential, and evaluate the company's current distribution strategies based on a field survey. Students then needed to suggest improvements to the distribution strategy for rural and urban markets. The assignment would be done in groups and graded based on their analysis of the current situation, evaluation of the effectiveness of the distribution strategies, and the quality of their suggested improved distribution strategy.

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    Lovely Professional University AT-1 School of Business Department of Management

    Uploaded by

    amitsonik
    26 views1 page
    Students were given an assignment in Sales and Distribution Management class to analyze a product/brand in the market. They had to identify competitors of the brand, analyze the market and sales potential, and evaluate the company's current distribution strategies based on a field survey. Students then needed to suggest improvements to the distribution strategy for rural and urban markets. The assignment would be done in groups and graded based on their analysis of the current situation, evaluation of the effectiveness of the distribution strategies, and the quality of their suggested improved distribution strategy.

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    1491 MKT6221491 MKT622

    Original Title

    161491 MKT622

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    Students were given an assignment in Sales and Distribution Management class to analyze a product/brand in the market. They had to identify competitors of the brand, analyze the market and sales potential, and evaluate the company's current distribution strategies based on a field survey. Students then needed to suggest improvements to the distribution strategy for rural and urban markets. The assignment would be done in groups and graded based on their analysis of the current situation, evaluation of the effectiveness of the distribution strategies, and the quality of their suggested improved distribution strategy.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    26 views1 page

    Lovely Professional University AT-1 School of Business Department of Management

    Uploaded by

    amitsonik
    Students were given an assignment in Sales and Distribution Management class to analyze a product/brand in the market. They had to identify competitors of the brand, analyze the market and sales potential, and evaluate the company's current distribution strategies based on a field survey. Students then needed to suggest improvements to the distribution strategy for rural and urban markets. The assignment would be done in groups and graded based on their analysis of the current situation, evaluation of the effectiveness of the distribution strategies, and the quality of their suggested improved distribution strategy.

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    LOVELY PROFESSIONAL UNIVERSITY

    AT-1
    Department of Management

    School of Business

    Name of the faculty member: Mithilesh Pandey


    Course No: MKT 619

    Course Title: Sales and Distribution Management

    Class: MBA

    Semester: IV

    Max. Marks: 30

    Date of Allotment: 18/01/2016

    Objectives of Academic
    Activity
    To make the
    students apply the
    subjective concepts
    that they have
    learned to a live
    situation being
    presented to them.

    Section: Q2E59
    Date of Submission: 12/02/ 2016

    Topic

    Organization

    Model

    Students will be given a


    product/Brand .
    He has to choose the companies
    operating in the these markets
    .They need to find the various
    competitors of the brand in that
    particular market,find market
    potential,sales potential.
    They have to analyze the current
    distribution strategies and
    suggest the company to
    edit/rectify the same on the basis
    of field
    survey.
    They will also use all the
    concepts in sales and distribution
    management to bring economies
    of scale in the company
    operations.

    Group tasks

    Analysis of current
    situation 10 marks,
    Identify
    effectiveness of
    current distribution
    strategies 10 marks,
    Suggestions for
    designing an
    improved
    distribution strategy
    for rural/urban
    markets - 10 marks

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