Marriott International.

MOTTO: Concurenta nu doarme.

Marriott

Hotels

Fondat in 1927 de catre sotii Alice S. si J.Willard Marriott in

Washington, D.C. . Primul hotel a fost deschis in 1957 .
Astazi este condus de J.W. Marriott Jr.
Marriott International, a sarbatorit anul trecut 80 de ani de experienta in
industria ospitaliera si 50 de ani de la intrarea in industria hoteliera. Cu
marci de renume ca Ritz-Carlton, Renaissance, Courtyard, Residence Inn
si Fairfield Inn, numele Marriott este astazi sinonim in intreaga lume cu
ospitalitatea.
In aprilie 2000, Marriott International a deschis cel de-al 2000-lea
hotel sub steagul Marriott, la Tampa, Florida.

In anul 1975 Marriott a deschis primul

hotel european in Amsterdam,Olanda.
In 1977 compania celebreaza 50 de ani si
vinzarile de 1 bilion dolari .
In 1987 Marriott a devenit prima companie
de cazare care ofera un portofoliu de
branduri.

Marriott are peste 4000 proprietati

in 78 de tari si teritorii .
Compania opereaza si francizeaza
hoteluri sub 19 branduri.
Are aproximativ 300.000 angajati
la sediile si oficiile lor.

JW Marriott Hotels & Resorts

Renaissance Hotels

MarriottInternationaldetineurmatoarelebranduri:
EDITION Hotels

Autograph Collection

Courtyard by Marriott

AC Hotels by Marriott

Residence Inn by Marriott

Fairfield Inn & Suites by Marriott

Marriott Conference Centers

TownePlace Suites by Marriott

SpringHill Suites by Marriott

Marriott Vacation Club

The Ritz-Carlton Hotel Company, L.L.C.

The Ritz-Carlton Destination Club

ExecuStay

Brands of Marriott.

Unele dintre cele mai luxoase

hoteluri Marriott le regasim in
Qatar, Tailanda, Anglia, Ungaria ,
Egipt, Canada, China, Franta,
Germania, India, Italia, Mexic,
Rusia, precum si in SUA.

Marriott Hotels, Qatar

Marriott Hotel,Thailand

Marriott Hotel,England

England Hartford Windsor Marriott Airport

Marriott Hotels,Hungary

Courtyard by Marriott Budapest

City

Marriott Hotels,Egypt

JW Marriott Hotel Cairo

Marriott Hotels,Canada

Hotel near Toronto Pearson Airport.

Residence Inn by Marriott

Downtown Toronto

Marriott Hotels,China

Marriott International
Shanghai
Hotel in Beijing, China.

Marriott Hotels,France

JW Marriott,Cannes
Charles de Gaulle Airport Hotel.

Marriott Hotels,Germany

Marriott Hotel,Hamburg
Courtyard Marriott Hotel ,
Bremen

Marriott Hotels,India

West India Quay

Marriott Hotel
Hotel in Kochi City, India

Marriott Hotel,Italy

Rome Marriott Park Hotel Italia

Marriott Hotel,Mexico

Marriott Hotel,Russia

Marriott Hotel,USA

Viziunea companiei.
De a deveni furnizorul de top al
serviciilor ospitalitatii .
De a avea grija de clienti.
De a extinde cunostintele operationale.
Dezvoltarea abilitatilor inalte a fortei de
munca.
De a oferi cel mai bun portofoliu de
branduri.

Misiuneacompaniei

De a spori viata clientilor prin

crearea si permiterea neegalata a
experientelor de agrement si
vacanta.

Objectives
Stay live
Greatest custumer
satisfaction.
Profit maximization.
Owner equity.

Serviciileprestate
Evenimente
Evenimentesociale
Nunti,stringeridefonduri,grupuri
sportive,aniversari,etc.
Meetinguri.
Suporttehnic,conferintelanivel
mondial,centreconferentiale
demarimemarisimici.

Concurentii lantului hotelier Marriott.

Hilton
Holiday Inn
Sheraton
Best Western
Serena
Hyatt

Market Share
Market Share
14%

20%

Hilton
Marriott
Hyatt
Holiday Inn

22%
29%
15%

Sheraton

SWOT Analysis
Strengths
International brand name
Convenient location
24 hour manned security
Worldwide reservation system(MARSHA)
Reservations can be made from anywhere in the
world.
Swimming pool (all weather) for guests to relax.
Health clubs(ladies and gents) for all the health
conscious people.
24 hour business center with a complete business
environment.

Weaknesses

Insufficientparkingspace.Parkingisata
distancefromthehotelinadarkarea.
Nolivecookinglikebarbequeetc.Allindoors
eatingareas.
Limitedchoicesofrestaurants.Notraditional
restaurant.
Lackofsportsfacilities.Ex.Tennis
courts,squashcourtsetc.
Marqueehallhasnoairconditioning.

Opportunities

More incentives for outstanding staff to retain them as

it is difficult to find well trained staff.
Relocation of loundry shop and permit room,away
from the main area.
Specialty restaurant should be introduced to give wider
variety of cuisine.
Up-gradation of Health Club machines.
Aerobic classes should be introduced because most of
the people have now become health consciousness.
Smart rooms on each floor.

Threats

New5starSerenahotelinIslamabad
providingcomforttothepeoplewitha
traditionaloutlook.

Instabilityofgovernment,hamperingpolicy
decision.Theunpredictablepoliticalscenario
affectsthebusinessenvironmentandinterest.

Welcome to Marriott .
https://
www.youtube.com/watch?v=XRFy
yPkmqCw

Dezvoltarea Companiei Marriott International este

povestea unui vis american devenit realitate.

n1989,laaniversareaa25deanidela
preluareaconduceriidectreJ.W.MarriottJr.,
dezvoltareacompanieireflectaabilitile
acestuiadelidericalitilesalemanageriale.
Vnzrilecompanieiatinsesercifrade7,4
miliardededolari,reprezentndocreterede
aproape100%nultimii25deani,
iarnumrulasociailordepise200000.

PrintreprimeleJ.W.MarriottHotels&Resortsdin
altezonealelumiisenumar:

AsiaJ.W.MarriottHotelHongKong

OrientulMijlociuJ.W.MarriottHotelDubai

AmericaLatinJ.W.MarriottHotelMexicoCity

EuropaJ.W.MarriottBucharestGrandHotel

Spiritulinovatorienergiacareaucaracterizatnceputurilemodesteale
companieiluiJWMarriottnurmacu70deanicontinuiastzis
dominecompaniaMarriott.CucalitatiledelideraleluiJWMarriottjr.
sicuoechipdevotatadeasociai,Marriottesteocompaniebine
pregtitapentruacontinua,andupan,ssatisfaccerineleatotmai
mulioamenidintoatlumea.

noihotelurinAfricanurmtorii
aseani.

MarriottInternational,unadintrecelemaimarireelehoteliere
dinlumeicelmaimareoperatorhotelierdinAfrica,odatcu
achiziiaProteaGroup,plnuieteextinderepecontinentul
Africanprindeschidereaa9noiunitihotelierepnlafinalul
anuluiviitor.

Potrivitoficialilorreelei,careaachiziionatcompania
dinCapeTown,ProteaHospitalityHoldingsnluna
aprilieaacestuiancontrasumeide200demilioanede
dolari,Marriottintenioneazsdeschid9hoteluricu
ocapacitatede1.300decamerenurmtoarele14luni
nNigeria,UgandaiAfricadeSud,precumisintre
pentruprimadatpepieeledinEtiopia,Rwnadai
Ghana.

Potenialulpieeiafricaneneinspir.nurmtorii
aniplnuimsneextindemprezenaadugnd
nc7rilacele10pecareleavemacumn
portofoliuisajungemlainvestiiide1,5
miliardededolaripentregcontinentulafrican,a
declaratAlexKyriakidis,preedintelediviziei
MarriottInternationalnOrientulMijlociui
Africa.

Marriott i duce brandul Courtyard n

Bosnia i Heregovina.

Pnlafinalullui2020,MarriottInternational
idoretesajungdela120deproprietii
14.000decameren10piee,la150de
proprieti,cuuntotalde19.000decameren
17pieedepecontinentulafrican.Totodat,
numrulangajailorvacretecu10.000de
persoane,delacei21.000deafricanicare
lucreaznacestmomentpentruMarriott.

Generatoriicereriipentrunoicameredehotelsevd
latotpasulpeacestcontinent.Planurile
investiionalealeMarriottsuntunindicatoralnevoii
pentrudezvoltarenindustriaospitalitii.rile
trebuiesinvesteascninfrastructur,locuride
cazareiaeroporturipentruacrealocuridemunc
ipentruaajutaeconomia,amaispusAlex
Kyriakidis.

LanivelinternaionalMarriottarenportofoliu
4.000deproprieticupeste690.000decameren78
deriiteritorii.Lafinalulanuluifiscal2013,
companiaaraportatvenituride13miliardede
dolari.

ParteneriiMarriottHotels

Succesulacestuianafaceriarelabazo
excelentfundamentareapoliticiicorporatiste
precuminelegereaiutilizareamaxima
oportunitilordeafaceri.Deasemeneao
contribuieimportantlacretereaindicatorilor
financiarioaduceimaginea,longevitateai
reputaiafirmei,meninuteidezvoltatedea
lungulanilorprincalitateaserviciiloroferite,prin
politicaprincipialnafaceriiprinonestitatea
fadetoatecategoriiledecolaboratori:acionari,
angajai,clieni,partenerideafaceri,autoriti
publice.

Dincategoriaaciunilorcareaucontribuitlaimensapopularitatei
dezvoltareahoteluluiMarriottputemmeniona:
preocuparepermanentpentruextindere,chiarinperioadelede
regreseconomic
inovaiepermanentnmetodeledelucruidemanagement,n
dotareacamerelor,nutilizareamijloacelorinformatice,n
concepereapoliticilordemarketing
preocuparepentruangajai(dezvoltareaprofesional,oportuniti
pentrucarier,bunstarepersonal)
cultivareaimeninereaunorvaloriproprii,transformarealorn
tradiii
reeaampldeparteneriatepentrudezvoltareaivalorificarea
comunitilorlocale.

https://www.youtube.com/watch?v=mKDQBA0YFNA