THE TIMES OF INDIA

History

Founded on November 3, 1838 as The Bombay Times and

Journal of Commerce, during the British Raj.
The daily - 1850.

In 1861, the Bombay Times was renamed The Times of

India.

It was after India's Independence that the ownership of

the paper passed on to the then famous industrial family
of Dalmiyas and later it was taken over by Sahu Shanti
Prasad Jain of the Sahu Jain group from Bijnore, UP.

THE TIMES OF INDIA

Type

Dailynewspaper

Owner

Publisher

Editor-in-chief

Jaideep Bose

Associate editor

Jug Suraiya

Official website

Timesofindia.com

TOI group has 45 dailies and periodicals in 3 languages and

108 editions from 9 centers across the country and a
combined readership of over 40 million.

Started 172 years ago.

Bennett, Coleman & Co. Ltd.

The Times Group

Features of TOI

The Times of India is synonymous in being the

"Masthead of India", an opinion-forming instrument
for India and Indians.

The Times Of India is not only Indias largest selling

English general daily but also the leading English
general daily in the world.

It attracts a daily circulation level of about 22 lakh

copies.

Strategies for growth

Move first, Move fast

Multiple ties

Continuous innovation

Smart-sensing the future

SWOTAnalysis of TOI
Opportunities
Strength

Weaknesses
Threats

Big Brand, good reputation in the

Old news
of customer.
1st rankminds
in circulation
in India & 8th
The Hindu
in world. in India & 8th
1st rank in circulation
Less information about stock
in world.
market
Good support from Times group
The Hindustan Times
Launches
good campaign.
Offensive Pictures
companies.
Daily English newspaper with rich Late circulation in small cities
supplements
Good support from Times group
companies.
World class printing machine-

Lack in covering useful news for

competitive students

Readers of TOI

TOI has readership of over 40 million

The largest English publication in India 2 times the

readership of the immediate competing English daily

Officers, executives, businessmen, government

executives, politicians and students form the highest
percentage of TOI readers.

Circulation

The newspaper has the widest circulation among all

English-language with about 2.6 million daily paid
copies.

TOI group has 45 dailies and periodicals in 3 languages

and 108 editions from 9 centers across the country.

THANK YOU