Brand Wars

By- Charuta Jagtap

15th Feb, 2013

Overview & Objective

Brand wars
Causes
Impact/Implications
Future

BRAND WARS: PLAIN

RIVALRY OR LACK OF IDEAS

Methodology
Secondary data in the form of
textbooks, online articles and relevant
websites have been referred to.

FAMOUS BRAND WARS

Cola Wars
History
The War
Marketing Strategies

Apple v/s Samsung

The Start
The Stakes
The Verdict
Future

Other Notable Wars

BMW v/s Audi

Rin v/s Tide
Horlicks v/s Complan
Pizza Hut v/s Dominos
The Times of India v/s The Hindu
Cadbury v/s Nestle etc.

Conclusions & Suggestions

High Competition
Constant comparison & playful
mockery
Limited scope for innovation
Dilution of all brands
Different is the new normal

Suggestions
Use competitive spirit & innovation
constructively
Create & maintain emotional quotient
with consumers
Healthy rivalry can be used to address
social causes than malign each other