CONSUMERISM

Presented By,
RAHUL KUMAR SINGH (Roll No. 57 )
1- What is consumerism?

2- Why consumerism?: Seller’s and buyer’s

perspective.

3- Trends & Issues.

4- Conclusion.
 1- what is consumerism?

•A specific set of beliefs, values and ways of acting that are based
on:
1) the idea that consuming goods is both natural and
beneficial (for society and the individual)
2) the idea that – potentially – EVERYTHING can be sold
and can be bought with money

• Sometimes word ‘consumerism’ is associated with movement

advocating greater protection of the interests of consumers
 Continued…

•Consumerists have advocated and won the rights to know the

true cost per standard unit of competing brands, the basic
ingredients of a product, the freshness of products, the true
benefits of a product etc.

•In response to consumerism, several companies have

established consumer-affairs department to help formulate
policies and respond to consumer complaints. Providing toll-free
phone number for consumers, providing warranties are some of
the steps taken in this direction.
 Continued…

Whereas consumption can be defined as…

1. A key stimulus for production in the capitalist economy

2. A key inducement for workers to work

3. A major source of social status
4.A major source of aspirations and pleasures

While consumptions is not totally new, consumerism is new.

 2- why consumerism?: Seller’s
and buyer’s perspective

Why companies try to sell more and more?

1- To gain from economy of scale
2- It costs less to retain a customer than to
capture a new one
Why consumers buy more?
1- Addiction
2- For identity
3- Lifestyle choices
4- To save money as promised by the marketers.
 3-consumerism: Trends & Issues
• Economy and consumerism

• Inequality and consumerism

• Environment and consumerism

• Advertising and consumerism

• Mass consumption and Shallow

world
 4- Conclusion
In general, Consumerism has created more problem
than it has solved.
• corporate houses need to take sociological and environmental
factors into consideration while deciding about product line and
marketing strategy.

• Consumers need to be more responsible. This is the story of our

stuff
Resource -> factories -> store -> home -> Garbage

So, Buy Green, Buy fair, Buy less

Thank you