Rubina Aggarwal

Stella McCartney: a Luxury Sustainable Fashion Designer

Stella McCartney is known for a modern lifestyle designer because she
creates fashion that is both inspirational and wearable. She was one of the first
designers to be recognized as a sustainable attitude towards fashion as a business
model. Stella McCartney is also an Animal Activist; also is a lifelong vegetarian and
for that reason she does not use any type of leather, fur, feathers or any other types
of exotic skin. Stella McCartney creates product using only organic and bio-synthetic
materials. Her collections include womens ready-to-wear, accessories, lingerie,
eyewear, fragrance and kids. She has a long-term partnership with Adidas and has
just recently renewed her contract till 2020. Stella McCartney believes in
sustainable and eco-friendly fashion.
Stella McCartney was born on September 13, 1971 in London, England. Her
parents were already famous because her father is ex-Beatle member Paul
McCartney and her mother is Linda. She has three siblings, Sister Mary, Brother
James, and half-sister Heather. After the breakup after the Beatles, but she was able
to travel the world through her parents new group called Wings. Shortly after,
Wings was no more, and the whole family was relocated to an organic farm life in
Sussex, where she was raised in the country life, being able to grow vegetables, and
raising farm animals. Since then, she was devoted vegetarian. Her childhood was
very normal compared to having celebrity parents. She attended local state schools
with her siblings. On August 30, 2003 she married British publisher Alasdhair Williis.
She has four children two sons (Miller and Robert), and two daughters (Bailey and
Reiley).
Stella McCartney started her interest in fashion at an early age, at the age of
13, she made her first jacket. After three years, she had interned at Christian

Rubina Aggarwal
Lacroix who was working on his first haute couture collection. At an early age, she
already gained a lot of experience from fashion. For college Stella McCartney went
to Ravensbourne College of Design and Communication, and did her Fashion Design
major at Central Saint Martins College of Arts and Design in the early 1990s. For her
end of the year graduation, she showcased her collection at a graduation runway
show. The collection was modeled by famous friends like Naomi Campbell, Yasmin
Le Bon, and Kate Moss. Her entire collection was sold at a London Boutique in Tokyo.
Stella McCartney was appointed as a Creative Director of Chloe, Paris Fashion
House, in 1997. Then in 2001, Stella McCartney launched her own fashion house
with a 50/50 joint venture through Kering and showed her first collection in Paris.
She operated 17 freestanding stores with locations including Manhattans Soho,
Londons Mayfair, LAs West Hollywood, Paris, Milan, Rome, and Barcelona. So from
then on, Stella McCartney launched her first perfume in 2003, and in 2007 she
launched her skincare line called CARE, which is 100% organic. Then in 2008, she
launched a lingerie line to reflect what women needed in this modern day. In 2010,
she launched her McCartney Kids collection, the ages range from newborn to age
12.
Stella McCartney has collaborated with many brands and artists. In 2004,
Stella McCartney had established a long-term partnership Adidas, therefore
launching her joint-venture line. This line is only exclusive for women who are sports
enthusiastic. The line includes sports for running, gym, yoga, tennis, swimming, golf
and winter sports. In 2005, Stella McCartney collaborated with H&M to produce
affordable options for loyal fans and to raise awareness for her own brand; her
brand was sold in 400 stores in 22 countries. In 2010, she was going to design some

Rubina Aggarwal
Alice in Wonderland inspired jewelry collaborating with Disney. Also in 2010, Stella
McCartney was appointed Team GBs Creative Director for 2012 Olympics by Adidas.
Stella McCartney is one of the sustainable luxury fashion designers who
actually cares about the environment and animals living on this planet. Stella
McCartney is always creating sustainable fashion that will not burn, that is not going
to landfills and is not going to damage the environment anymore. Stella
McCartneys offices and studios in the UK are only powered by wind energy and
even in other countries, 45% of their operations run 100% on renewable green
energy. She uses as much organic cotton as possible and continuously doing
research in finding new eco-friendly materials. Stella McCartney was the first luxury
brand to contribute to the Natural Resource Defense Council; their mission is to
reduce water by 25% and energy by 30% consumption. She is always trying to use
recycled textiles in her designs. She is very committed to making sustainable
fashion.
Stella McCartney has also won fashion awards. Recently she won award for
Brand of the Year during the 2015 British Fashion Awards. In Februarys 2013, she
was recognized as one of the most 100 powerful women in the United Kingdom. She
also won the Best Designer if the Year at the British Style Awards and the Green
Designer of the Year at the ACE Awards in 2008 New York. Being a designer Stella
McCartney supports many charities for instance: Animals Asia, Baby Buggy, Comic
Relief, Hello Beautiful (breast cancer foundation), Hopeful Field Sanctuary, Meat Free
Monday, Oceana, PETA, The Gentle Barn, War Child and WWF.
Why I choose Stella McCartney as my designer because she is a luxury
designer but who is a vegetarian. She doesnt use any leather or fur in her designs

Rubina Aggarwal
and collections. She is a supporter of PETA and an Animal Activist. She has been a
lifelong vegetarian, her designs have a no animal policy. On the sleeves of her
Adidas collection it states suitable for sporty vegetarians. Because she is not a
vegan, she still uses silk and other animal-derived fabrics in her designs. She is still
is my favorite designer who has a lot of fashion experience at an early age. She is
also very creative in her designs. You dont see the plain pink color, but you more
than the pink color. Therefore, she is a very detailed Designer; she likes everything
to be perfect for her consumers. Another reason why Stella McCartney is an
awesome designer because she takes this planet accountable for the damage that
is being done to the environment. She creates sustainable, eco-friendly fashion.
Stella McCartney is my role model in the fashion industry because shes a
vegetarian and thinks about the environment when creating fashion. She is simply
an amazing Fashion Designer and gives me hope to become an ethical, environment
friendly and cruelty-free designer.

APA Citation

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