Arnoud Markus

Name Arnoud Markus Professional experience

Douwe Egberts Coffee Systems
Grade Managing Consultant
  Audit and gap analyses of B-t-B salesproces in three European
Nationality Dutch countries

Languages Dutch, English Imperial Tobacco

Competences
  Arnoud Markus has extensive (database/direct) marketing
experience. He has worked in several industries including finance,
charity, automotive, retail and utilities. He has gained experience with
issues of campaign management, CRM, retention, marketing
intelligence, marketing processes and organization
  Arnoud has experience in sales, project management, business
development, coaching and interim management.
  He is co-author of “Handboek Direct Marketing 2.0” and trainer of
the IDMK Campagnemanagement training.
  Project manager for the realisation of a CRM/loyalty program,
marketing database and service desk
  Project manager several direct marketingcampagnes
ITHO
  Analyses of current market and position, strategic advise
Essent
  Project leader for audit campagnemanagementproces including
improvement plan

Natuurmonumenten
Education   Marketingproces: analyses, improvement plan and implementation of
this plan
  Bachelor Marketing
  Organization advice concerning CRM and database marketing
  Bachelor Business Administration

Agis Zorgverzekeringen
  Project Management
  Strategic plan retention marketing
  Facilitating Session Leadership
  Interim manager of the retention marketing department
  Master class Marketing Intelligence
  Project leader for the realisation of a loyalty site
  Deep Democracy Yellow Belt
  Planning and implementation of a new cross sell product range
  Business Case