BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: JOY CLASS NAME:GAMMA_BC1

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:2010-04-13

TASK DESCRIPTION:

Advertising products,
Design advertising product.

TEAM MEMBER’S NAME: SON JI YONG

TASK DESCRIPTION:

Find advertising poster

TEAM MEMBER’S NAME: OH POO REUM

TASK DESCRIPTION:

Make brand name and logo

TEAM MEMBER’S NAME: YOU SUNG JAE

TASK DESCRIPTION:

Design branding strategy

TEAM MEMBER’S NAME YANG JUN-REAL

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name:
JOY

Product:
ROCKET

Brand Name:
PANG !

Tag-Line:
More higher than your dream.

Product Logo:

PANG !

BRANDING STRATEGY
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What “Branding Strategy” will you carry out?
Brand offers impactful feel and attracts customer`s mind

Explain why?

“PANG” symbolizes power.

Its real mean expresses that fly to the sky far away

Explain how?

PANG symbolizes power.

Its real mean expresses that fly to the sky far away.

PANG symbolizes user`s hope that Rocket flies to the sky far away.

ADVERTISING STRATEGY: Decide on three advertising methods your

company will implement as your advertising strategy. Complete each of the
3
following boxes.
Method#1: Internet Advertising
Reason for choosing this method:
Low-Distribution cost
Various Placement

Target Audience:
Children, Parents
Delivery
Web banner

Method#1: Signage & Billboard Advertising

Reason for choosing this method:
Low-Distribution cost
High impact

Target Audience:
Children, Parents
Delivery:
Poster

Method#1: Print Publication Advertising

Reason for choosing this method:
High quality Imagery

Target Audience:
Children, Parents
Delivery:
Newspaper

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:

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