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  • Motivation ADAPT TO MICE: How We Rely On Social Media?

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    Nigel Williams
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    People attend events for social reasons like staying connected with friends and family, and to take advantage of special offers. They hear about events through word of mouth, print advertising, commercials, and online advertising, especially social media. Attendees use social media daily to communicate, stay informed about interests and news, and to reveal their identity. Reliance on social media for event promotion can impact attendee motivation when the information quality is perceived to be high.

    Original Description:

    Draft Survey

    Original Title

    Survey

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    People attend events for social reasons like staying connected with friends and family, and to take advantage of special offers. They hear about events through word of mouth, print advertising, commercials, and online advertising, especially social media. Attendees use social media daily to communicate, stay informed about interests and news, and to reveal their identity. Reliance on social media for event promotion can impact attendee motivation when the information quality is perceived to be high.

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    Download as XLSX, PDF, TXT or read online from Scribd
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    11 views4 pages

    Motivation ADAPT TO MICE: How We Rely On Social Media?

    Uploaded by

    Nigel Williams
    People attend events for social reasons like staying connected with friends and family, and to take advantage of special offers. They hear about events through word of mouth, print advertising, commercials, and online advertising, especially social media. Attendees use social media daily to communicate, stay informed about interests and news, and to reveal their identity. Reliance on social media for event promotion can impact attendee motivation when the information quality is perceived to be high.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Motivation ADAPT TO MICE

    I attend events because:


    (find reasons for people to attend events and put
    in lit review and reference here)

    Event Marketing ADAPT TO MICE


    I hear about events from:
    Friends and Family (Word of mouth)
    Print Advertising in news papers and magazines
    Commercials
    Online Advertising
    Social Media
    Social Media
    I use social media:
    To stay in touch with friends and family
    To find information on things I am interested
    INDUSTRY
    To take advantage of special offers
    Because everyone I know has it
    I use it to share content/ media RELATED TO
    INDUSTRY
    I use it to stay up to date with BUSINESS
    CONTACTS
    I use it keep up to date with the news
    I use it to reveal more about my identity
    I use social media as a means of communication
    How we rely on social media?
    I have to check my social media every day

    Social media online engagement


    perceived information quality on
    Event promotion
    MICE attendee motivation

    Strongly Agree
    1

    Agree
    2

    Neutral
    3

    Disagree
    4

    Strongly Disagree
    5

    Reference

    Mintel

    Kietzmann et al. (2011)

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