BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME:ALPHA CLASS NAME:BC1.0

PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:04/14/2010

TASK DESCRIPTION:

Setting the branding strategy.

Done company datasheet.

TEAM MEMBER’S NAME: Song, Yoon-Geun

TASK DESCRIPTION:

Setting the product branding

Done company datasheet.

TEAM MEMBER’S NAME: Won, Seong-Jae

TASK DESCRIPTION:

Setting the advertising strategy

Done company datasheet.

TEAM MEMBER’S NAME: Yang, Hyun-Soo

TASK DESCRIPTION:

Setting the advertising strategy

Done company datasheet.

TEAM MEMBER’S NAME: Oh, Soo-Bin

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name: ALPHA

Product: Animal shaped plane worked by a rubber band – There are

several type of animal including legendary
animal such as dragon. When you coil the
rubber band and throw away the plane, it will
fly with flapping its wings.

Brand Name: Wyvern

Tag-Line: It was ‘Just join n Fly it’ but we change it. Fly ur Dream. This is
our new slogan

Product Logo:

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BRANDING STRATEGY
What “Branding Strategy” will you carry out?

We are going to make a special poster which can show our product and
upload into internet.

Explain why?

Most of all we have not much budget so we have no money to spend on

advertising our product. Also our company is newly started. Hence
nobody knows our company and even what we sell. However we cannot
advertise our product and our company by radio, newspaper or TV. Even
we cannot use those ways, there are still a lot of method that does not
need much money. Therefore we choose the making a poster and
uploading it into internet which takes not much money and can introduce
our product very effectively.

Explain how?

Firstly, we search special and unusual images in the internet to make our
own poster and then make several special posters. Secondly we ask our
friends that which one is most special and can appeal to the target
audiences. Thirdly we upload our poster which the friends recommended
on very famous internet boards. We also pretend we are not in part of
the company and laugh our poster. When we do like this, we sure that
someone gets curiosity in our product and based on the noise marketing.
Also we sure that someone visits our webpage and could be going to
buy our product. We going to use this way to let target audiences know.

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ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1:Internet advertising

Reason for choosing this method:

Firstly, it needs not much money to advertise. Secondly, it once issues,
our product will be known widely and very rapidly.

Target Audience:
Famous internet web pages that there are many young people such as
online game communities.

Delivery : World Wide Web

Method#2: Print publication advertising

Reason for choosing this method:

Firstly, it is good to show our product poster with high quality. Secondly, it
could make our product feel good to people. When I was young, I just
believe that the things introduced in books or magazines have good
quality and are reliable.

Target Audience: People who read game magazine and young ages
magazine.

Delivery: Game magazines, Young ages magazines

Method#3: Product placement advertising

Reason for choosing this method:

Firstly, it must remind high impact to people. Also it would cost less
money than TV advertising.

Target Audience:
People who watch animation movies

Delivery: Animation movies especially for young ages.

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand product using
software or internet “cut” & “paste” technique:

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