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Global Market Entry Strategies Chapter Nine: John Wiley & Sons, Inc C 1998 1
Global Market Entry Strategies Chapter Nine: John Wiley & Sons, Inc C 1998 1
STRATEGIES
Chapter Nine
• Overview
• 1. Target Market Selection
• 2. Choosing the Mode of Entry
• 3. Exporting
• 4. Licensing
• 5. Franchising
• 6. Contract Manufacturing
• 7. Wholly Owned Subsidiaries
• 8. Cross-Border Strategic Alliances
• Company Objectives
• Need for Control
• Internal Resources, Assets, and Capabilities
• Flexibility
• Mode of Entry Choice : A Transaction Cost
Explanation
• Indirect Exporting
• Cooperative Exporting
• Direct Exporting
• Benefits
• Caveats
• Benefits
• Caveats
• Benefits
• Caveats
– Exhibit 9-5 Conflicting Objectives in Chinese
Joint Ventures
• Benefits
• Caveats
• Acquisitions (and Mergers)
• Greenfield Operations