GOLD

Gold Pencil Branded Content

REPLAY Season 2

Brand: Gatorade
Agency: TBWA,Los Angeles, CA
Industry: Non-alcoholic drinks
Media: Promotion & Event

Click for full credits

Creative Director:Brent Anderson,Lee

Clow ,Steve Howard,Jimmy Smith
Copywriter:Steve Howard
Art Director:Brent Anderson,Mark Hansen
Director:Scott MacMaster,Loren
Mendell,Jeremy Miller

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Gold Pencil Cinema Advertising

Watch the video

Write the Future (180 sec)

Brand: Nike
Agency: Wieden+Kennedy,Amsterdam
Industry: Apparel, Clothing & Footwear
Media: TV & Cinema
Published: Apr., 2010
Language: English

Click for full credits

Executive Creative Director:Jeff Kling

Creative Director:Mark Bernath,Eric
Quennoy
Copywriter:Stuart Harkness,Freddie Powell
Art Director:Stuart Harkness,Freddie
Powell
Director:Alejandro Gonzalez Inarritu

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Write The Future

Gold Pencil Collateral

James Ready Cap Recall

Brand: James Ready

Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Gold Pencil Collateral

James Ready Cap Recall

Brand: James Ready

Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Gold Pencil Collateral

James Ready Cap Recall

Brand: James Ready

Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Gold Pencil Collateral

Whopper Face

Brand: Burger King

Agency: Ogilvy,So Paulo
Industry: Catering industry
Media: Ambient & Interactive

Click for full credits

Chief Creative Officer:Anselmo Ramos

Executive Creative Director:Michel Lent
Creative Director:Angela Bassichetti,Denis
Kakazu,Michel Lent,Anselmo Ramos
Copywriter:Eduardo Marques
Art Director:Denis Kakazu,Dougas
Kozonoe,Douglas Kozonoe,Lucas Zaiden
Director:Giuliano Saade

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Gold
Pencil Collateral

Britney

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

Click for full credits

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Gold Pencil Collateral

Amy

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Gold Pencil Collateral

Marilyn

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

Click for full credits

Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Gold Pencil Collateral

Eminem

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

Click for full credits

Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Gold Pencil Collateral

Bono

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

Click for full credits

Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Click to listen

Gold Pencil Consumer Radio

Cinco

Brand: Dos Equis

Agency: Euro RSCG,New York City, NY
Industry: Alcoholic drinks
Media: Radio

Click for full credits

Chief Creative Officer:Conway Williamson

Creative Director:Andy Currie,Kevin
Jordan,David Weinstock
Copywriter:Robert Cuff,Andy
Currie,Catherine Eccardt,Kevin
Jordan,Cam Miller,David Weinstock,Thom
Woodley

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Click to listen

Gold Pencil Consumer Radio

Signs

Brand: Dos Equis

Agency: Euro RSCG,New York City, NY
Industry: Alcoholic drinks
Media: Radio

Click for full credits

Chief Creative Officer:Conway Williamson

Creative Director:Andy Currie,Kevin
Jordan,David Weinstock
Copywriter:Robert Cuff,Andy
Currie,Catherine Eccardt,Kevin
Jordan,Cam Miller,David Weinstock,Thom
Woodley

Click for all One Show winners

Click to listen

Gold Pencil Consumer Radio

Dos Equis Radio

Brand: Dos Equis

Agency: Euro RSCG,New York City, NY
Industry: Alcoholic drinks
Media: Radio

Click for full credits

Chief Creative Officer:Conway Williamson

Creative Director:Andy Currie,Kevin
Jordan,David Weinstock
Copywriter:Robert Cuff,Andy
Currie,Catherine Eccardt,Kevin
Jordan,Cam Miller,David Weinstock,Thom
Woodley

Click for all One Show winners

Gold Pencil Consumer Television

Old Spice NFL_3

Brand: Old Spice

Agency: Radical Media,New York City, NY
Industry: House, Garden & Pets
Media: TV & Cinema

Click for full credits

Creative Director:Jason Bagley,Eric

Baldwin,Mark Fitzloff,Susan Hoffman
Copywriter:Andrew Dickson,David Neevel
Art Director:Jimm Lasser
Director:Steve Miller

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Gold Pencil Consumer Television

Old Spice NFL_2

Brand: Old Spice

Agency: Radical Media,New York City, NY
Industry: House, Garden & Pets
Media: TV & Cinema

Click for full credits

Creative Director:Jason Bagley,Eric

Baldwin,Mark Fitzloff,Susan Hoffman
Copywriter:Andrew Dickson,David Neevel
Art Director:Jimm Lasser
Director:Steve Miller

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Gold Pencil Consumer Television

Old Spice NFL_1

Brand: Old Spice

Agency: Radical Media,New York City, NY
Industry: House, Garden & Pets
Media: TV & Cinema

Click for full credits

Creative Director:Jason Bagley,Eric

Baldwin,Mark Fitzloff,Susan Hoffman
Copywriter:Andrew Dickson,David Neevel
Art Director:Jimm Lasser
Director:Steve Miller

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Gold Pencil Consumer Television

Questions

Brand: Old Spice

Agency: Wieden+Kennedy,Portland, OR
Industry: House, Garden & Pets
Media: TV & Cinema
Market: United States
Language: English

Click for full credits

Executive Creative Director:Mark

Fitzloff,Susan Hoffman
Creative Director:Jason Bagley,Eric
Baldwin,Mark Fitzloff,Susan Hoffman,Iain
Tait
Copywriter:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Art Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman,Tom Kuntz

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Watch the video

Gold Pencil Consumer Television

Watch the video

Write the Future (180 sec)

Brand: Nike
Agency: Wieden+Kennedy,Amsterdam
Industry: Apparel, Clothing & Footwear
Media: TV & Cinema
Published: Apr., 2010
Language: English

Click for full credits

Executive Creative Director:Jeff Kling

Creative Director:Mark Bernath,Eric
Quennoy
Copywriter:Stuart Harkness,Freddie Powell
Art Director:Stuart Harkness,Freddie
Powell
Director:Alejandro Gonzalez Inarritu

Click for all One Show winners

Write The Future

Gold Pencil Experimental Advertising

Response Campaign

Brand: Old Spice

Agency: Wieden+Kennedy,Portland, OR
Industry: House, Garden & Pets
Media: TV & Cinema
Market: United States
Language: English

Click for full credits

Executive Creative Director:Mark

Fitzloff,Susan Hoffman
Creative Director:Jason Bagley,Eric
Baldwin,Mark Fitzloff,Susan Hoffman,Iain
Tait
Copywriter:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Art Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman,Tom Kuntz

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Watch the video

Gold Pencil Innovation in Advertising

Decode Jay-Z with Bing

Brand: Bing with Jay-Z

Agency: Droga5,New York City, NY
Industry: Internet sites & Services
Media: Promotion & Event

Click for full credits

Creative Director:Neil Heymann

Copywriter:Spencer Lavellee,Adam Noel
Art Director:Jon Kubik
Photography:Paul McGeiver

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Gold Pencil Innovation in Advertising

Gatorade Replay

Brand: Gatorade
Agency: TBWA,Los Angeles, CA
Industry: Non-alcoholic drinks
Media: TV & Cinema

Click for full credits

Creative Director:Brent Anderson,Lee

Clow ,Steve Howard,Jimmy Smith
Copywriter:Steve Howard
Art Director:Brent Anderson,Mark Hansen
Director:Scott MacMaster,Loren
Mendell,Jeremy Miller

Click for all One Show winners

Watch the video

Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Metallic Ink Underclothes

Brand: 4th Amendment Wear

Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Director:Matthew Ryan

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Gold Pencil Innovation in Advertising

Save as WWF

Brand: World Wildlife Fund (WWF)

Agency: Jung von Matt,Hamburg
Industry: Public interest & Non-profit
Media: Cyber

Click for full credits

Creative Director:Jan Rexhausen,Doerte

Spengler-Ahrens
Copywriter:Lisa Glock,Michael
Kittel,Henning Mueller-Dannhausen
Art Director:Michael Kittel,Alexander
Norvilas,Eric van den Hoonaard

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Gold Pencil Integrated Branding

Smell Like a Man, Man

Brand: Old Spice

Agency: Wieden+Kennedy,Portland, OR
Industry: House, Garden & Pets
Media: TV & Cinema
Market: United States
Language: English

Click for full credits

Executive Creative Director:Mark

Fitzloff,Susan Hoffman
Creative Director:Jason Bagley,Eric
Baldwin,Mark Fitzloff,Susan Hoffman,Iain
Tait
Copywriter:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Art Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman,Tom Kuntz

Click for all One Show winners

Watch the video

Gold Pencil Integrated Branding

Gatorade Replay

Brand: Gatorade
Agency: TBWA,Los Angeles, CA
Industry: Non-alcoholic drinks
Media: TV & Cinema

Click for full credits

Creative Director:Brent Anderson,Lee

Clow ,Steve Howard,Jimmy Smith
Copywriter:Steve Howard
Art Director:Brent Anderson,Mark Hansen
Director:Scott MacMaster,Loren
Mendell,Jeremy Miller

Click for all One Show winners

Watch the video

Gold Pencil Integrated Branding

Write the Future

Brand: Nike
Agency: Nike Comms Team
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event

Click for full credits

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Gold Pencil Non-Broadcast

Chrome Speed Tests_3

Brand: Google
Agency: BBH,New York City, NY
Industry: Internet sites & Services
Media: Cyber

Click for full credits

Creative Director:Kevin Roddy,Calle

Sjoenell,Pelle Sjoenell,Robert Wong
Copywriter:Jared Elms
Art Director:Steve Peck
Director:Aaron Duffy

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Gold Pencil Non-Broadcast

Chrome Speed Tests_2

Brand: Google
Agency: BBH,New York City, NY
Industry: Internet sites & Services
Media: Cyber

Click for full credits

Creative Director:Kevin Roddy,Calle

Sjoenell,Pelle Sjoenell,Robert Wong
Copywriter:Jared Elms
Art Director:Steve Peck
Director:Aaron Duffy

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Gold Pencil Non-Broadcast

Chrome Speed Tests_1

Brand: Google
Agency: BBH,New York City, NY
Industry: Internet sites & Services
Media: Cyber

Click for full credits

Creative Director:Kevin Roddy,Calle

Sjoenell,Pelle Sjoenell,Robert Wong
Copywriter:Jared Elms
Art Director:Steve Peck
Director:Aaron Duffy

Click for all One Show winners

Watch the video

Gold Pencil Non-Broadcast

The Force

Brand: Volkswagen
Agency: Deutsch,Los Angeles, CA
Industry: Automotive & Services
Media: TV & Cinema
Published: Jan., 2011
Language: English

Click for full credits

Creative Director:Michael Kadin,Eric

Springer
Copywriter:David Povill,Eric Springer
Art Director:Michael Kadin,Ryan
McLaughlin,Craig Melchiano
Director:Lance Acord

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Gold Pencil Non-Broadcast

Devin & Glenn

Brand: Overturn Prop 8

Agency: Saatchi & Saatchi,New York City, NY
Industry: Public interest & Non-profit
Media: TV & Cinema

Click for full credits

Chief Creative Officer:Gerry Graf

Creative Director:Chris Beresford-Hill
Copywriter:Chris Beresford-Hill,Gerry Graf
Director:Speck/Gordon

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Gold Pencil Public Service

Watch the video

Selinah

Brand: Topsy Foundation

Agency: Ogilvy,Johannesburg
Industry: Public interest & Non-profit
Media: TV & Cinema
Published: Nov., 2009
Market: South Africa
Language: English

Click for full credits

Chief Creative Officer:Fran Luckin

Executive Creative Director:Gerry Human
Creative Director:Bridget Johnson,Fran
Luckin
Copywriter:Stephanie van Niekerk
Art Director:Robyn Bergmann,Vidette Kay
Director:Kim Geldenhuys

Click for all One Show winners

Help us provide us the treatment that can

give someone a second chance

Gold Pencil Out of Home

Target Kaleidoscopic Fashion Spectacular

Brand: Target
Agency: Mother,New York City, NY

Creative Director:Mother

Industry: Retail & Distribution

Media: Outdoor

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Gold Pencil Public Service

Screen Off Campaign_1

Brand: UNICEF
Agency: Lowe,Jakarta
Industry: Public interest & Non-profit
Media: TV & Cinema

Click for full credits

Creative Director:Ferly Novriadi,Din

Sumedi
Copywriter:Ferly Novriadi
Art Director:Tania Huiny
Director:Bona Palma

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Gold Pencil Public Service

Screen Off Campaign_2

Brand: UNICEF
Agency: Lowe,Jakarta
Industry: Public interest & Non-profit
Media: TV & Cinema

Click for full credits

Creative Director:Ferly Novriadi,Din

Sumedi
Copywriter:Ferly Novriadi
Art Director:Tania Huiny
Director:Bona Palma

Click for all One Show winners

Watch the video

Gold Pencil Public Service

Screen Off Campaign_3

Brand: UNICEF
Agency: Lowe,Jakarta
Industry: Public interest & Non-profit
Media: TV & Cinema

Click for full credits

Creative Director:Ferly Novriadi,Din

Sumedi
Copywriter:Ferly Novriadi
Art Director:Tania Huiny
Director:Bona Palma

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Gold Pencil Public Service

$ 73,000 BarTab

Brand: Bar Aurora e Boteco Ferraz

Agency: Ogilvy,So Paulo
Industry: Public interest & Non-profit
Media: Outdoor

Click for full credits

Creative Director:Rubens Filho,Denis

Kakazu,Anselmo Ramos
Copywriter:Megan Farquhar
Art Director:Bruno Ribeiro

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Gold Pencil Public Service

Save as WWF

Brand: World Wildlife Fund (WWF)

Agency: Jung von Matt,Hamburg
Industry: Public interest & Non-profit
Media: Cyber

Click for full credits

Creative Director:Jan Rexhausen,Doerte

Spengler-Ahrens
Copywriter:Lisa Glock,Michael
Kittel,Henning Mueller-Dannhausen
Art Director:Michael Kittel,Alexander
Norvilas,Eric van den Hoonaard

Click for all One Show winners

SILVER

Silver Pencil Branded Content

Ken Block's Gymkhana THREE

Brand: DC Shoes
Agency: Mad Media,Oceanside, CA

Director:Josh Martelli,Matt Martelli

Industry: Apparel, Clothing & Footwear

Media: TV & Cinema

Click for full credits

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Silver Pencil Cinema Advertising

Trailer

Brand: IKEA
Agency: Leo Burnett,hongkong
Industry: House, Garden & Pets
Media: Outdoor

Click for full credits

Chief Creative Officer:Eddie Booth

Executive Creative Director:Victor
Manggunio
Creative Director:Victor Manggunio
Copywriter:Wilson Ang
Art Director:Tik Lau

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Silver Pencil Cinema Advertising

Hardchorus

Brand: Puma
Agency: Droga5,New York City, NY
Industry: Apparel, Clothing & Footwear
Media: TV & Cinema

Click for full credits

Executive Creative Director:Ted Royer

Creative Director:Mike Bodge,Ted Royer
Copywriter:Erik Hogfeldt
Art Director:Petter Hernmarck
Director:Ben Gregor

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Silver
Pencil Collateral

King Pillowcase

Brand: Burger King

Agency: Crispin Porter + Bogusky,Boulder, CO
Industry: Catering industry
Media: Direct Market
Creative Director:Michael Craven,James
Dawson-Hollis,Matt Denyer,Rob Reilly,Bill
Wright
Copywriter:David Roth
Art Director:Brandt Lewis

Click for full credits

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Silver Pencil Collateral

Mom's Secret

Brand: Nestl
Agency: JWT,Johannesburg
Industry: Food
Media: Miscellaneous

Click for full credits

Creative Director:Ben du Plessis,Ronnie

Malden
Copywriter:Julia Rutherford
Art Director:Chris Wellard,Sashia Whyte
Photography:Libby Edwards

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Silver Pencil Collateral

Mom's Secret

Brand: Nestl
Agency: JWT,Johannesburg
Industry: Food
Media: Miscellaneous

Click for full credits

Creative Director:Ben du Plessis,Ronnie

Malden
Copywriter:Julia Rutherford
Art Director:Chris Wellard,Sashia Whyte
Photography:Libby Edwards

Click for all One Show winners

Silver Pencil Collateral

Mom's Secret

Brand: Nestl
Agency: JWT,Johannesburg
Industry: Food
Media: Miscellaneous

Click for full credits

Creative Director:Ben du Plessis,Ronnie

Malden
Copywriter:Julia Rutherford
Art Director:Chris Wellard,Sashia Whyte
Photography:Libby Edwards

Click for all One Show winners

Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009

Click for full credits

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

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Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009

Click for full credits

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

Click for all One Show winners

Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009

Click for full credits

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

Click for all One Show winners

Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: TV & Cinema
Published: Dec., 2009

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

Silver Pencil Collateral

Fall/Winter 2010 Be Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009

Creative Director:Mike Byrne,Kevin

Lyons,Ian Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal
Jonsson,Kristin Vicari

Silver
Pencil Collateral

Fall/Winter 2010 Be
Stupid Manifesto

Brand: Diesel
Agency: Anomaly,London (England)
Industry: Apparel, Clothing & Footwear
Media: Print
Published: Dec., 2009
Creative Director:Mike Byrne,Kevin Lyons,Ian
Toombs
Copywriter:Sean McLaughlin
Art Director:Coral Garvey
Photography:Magnus Haukdal Jonsson,Kristin
Vicari

Click for full credits

Click for all One Show winners

Silver Pencil Collateral

Eighties

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

Click for full credits

Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

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Builders of tomorrow.

Silver Pencil Collateral

Seventies

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

Click for full credits

Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

Click for all One Show winners

Builders of tomorrow.

Silver Pencil Collateral

Sixties

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

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Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

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Builders of tomorrow.

Click to listen

Silver Pencil Consumer Radio

Pregnant/Not Pregnant
Brand: Bacardi
Agency: Y&R,Santiago
Industry: Alcoholic drinks
Media: Radio

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Executive Creative Director:Tony Sarroca

Creative Director:Alvaro Becker,Tony
Sarroca
Copywriter:Max Konig

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Click to listen

Silver Pencil Consumer Radio

Married/Divorced
Brand: Bacardi
Agency: Y&R,Santiago
Industry: Alcoholic drinks
Media: Radio

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Executive Creative Director:Tony Sarroca

Creative Director:Alvaro Becker,Tony
Sarroca
Copywriter:Max Konig

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Click to listen

Silver Pencil Consumer Radio

Hired/Fired

Brand: Bacardi
Agency: Y&R,Santiago
Industry: Alcoholic drinks
Media: Radio

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Executive Creative Director:Tony Sarroca

Creative Director:Alvaro Becker,Tony
Sarroca
Copywriter:Max Konig

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Silver Pencil Consumer Television

Cops & Robbers

Brand: Hot Wheels
Agency: Ogilvy,Kuala Lumpur
Industry: Toys & Games
Media: TV & Cinema

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Creative Director:Gavin Simpson

Copywriter:Andrew Crocker,Shi Ping
Ong,Gavin Simpson
Art Director:Andrew Crocker,Shi Ping
Ong,Gavin Simpson
Director:Andrew Crocker,Shi Ping
Ong,Gavin Simpson

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Silver Pencil Consumer Television

Mayhem

Brand: Allstate
Agency: Leo Burnett,Chicago, IL
Industry: Financial & Legal services
Media: TV & Cinema

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Chief Creative Officer:Susan Credle

Executive Creative Director:Jeanie
Caggiano,Charley Wickman
Creative Director:Jeanie Caggiano,Britt
Nolan,Jo Shoesmith,Charley Wickman
Copywriter:Matt Miller,Josh Mizrachi,Chris
Rodriquez
Art Director:Greg Nobles,Chris Rodriguez
Director:Phil Morrison

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Silver Pencil Consumer Television

Mayhem

Brand: Allstate
Agency: Leo Burnett,Chicago, IL
Industry: Financial & Legal services
Media: TV & Cinema

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Chief Creative Officer:Susan Credle

Executive Creative Director:Jeanie
Caggiano,Charley Wickman
Creative Director:Jeanie Caggiano,Britt
Nolan,Jo Shoesmith,Charley Wickman
Copywriter:Matt Miller,Josh Mizrachi,Chris
Rodriquez
Art Director:Greg Nobles,Chris Rodriguez
Director:Phil Morrison

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Silver Pencil Consumer Television

Exchange Student
Brand: FedEx
Agency: BBDO,New York City, NY

Industry: Professional & Public services

Media: TV & Cinema

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Creative Director:Greg Hahn,David

Lubars,Mike Smith
Copywriter:Peter Kain
Art Director:Gianfranco Arena
Director:Jim Jenkins

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Silver Pencil Consumer Television

GPS

Brand: Allstate Insurance

Agency: Leo Burnett,Chicago, IL
Industry: Financial & Legal services
Media: TV & Cinema

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Creative Director:Jeanie Caggiano,Britt

Nolan,Jo Shoesmith,Charley Wickman
Copywriter:Matt Miller,Josh Mizrachi
Art Director:Greg Nobles,Chris Rodriquez
Director:Phil Morrison

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Silver Pencil Consumer Television

3 in 1

Brand: Selleys
Agency: Belgiovane Williams Mackay,
Sydney,Ultimo, NSW
Industry: House, Garden & Pets
Media: TV & Cinema

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Creative Director:Rob Belgiovane

Copywriter:Daniel Barrett,Rob Belgiovane
Art Director:Rocky Ranallo
Director:Fiona McGee

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Silver Pencil Consumer Television

Teen Driver

Brand: Allstate
Agency: Leo Burnett,Chicago, IL
Industry: Financial & Legal services
Media: TV & Cinema

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Chief Creative Officer:Susan Credle

Executive Creative Director:Jeanie
Caggiano,Charley Wickman
Creative Director:Jeanie Caggiano,Britt
Nolan,Jo Shoesmith,Charley Wickman
Copywriter:Matt Miller,Josh Mizrachi,Chris
Rodriquez
Art Director:Greg Nobles,Chris Rodriguez
Director:Phil Morrison

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Silver Pencil Experimental Advertising

Target Kaleidoscopic Fashion Spectacular

Brand: Target
Agency: Mother,New York City, NY

Creative Director:Mother

Industry: Retail & Distribution

Media: TV & Cinema

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Silver Pencil Innovation in Advertising

Watson

Brand: IBM
Agency: Ogilvy,New York City, NY
Industry: Professional & Public services
Media: Miscellaneous

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Creative Director:Mark Girand,David

Korchin,Jason Marks,Michael
Paterson,Steve Simpson,Susan Westre
Copywriter:Mark Girand,Steven
Schroth,Niels Westra
Art Director:Miles Gilbert,Michael Paterson
Director:Paul Bozymowski

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Silver Pencil Innovation in Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Silver Pencil Innovation in Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Silver Pencil Innovation in Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Silver Pencil Integrated Branding

Levi's Work Wear Campaign

Brand: Levi's
Agency: Wieden+Kennedy,Portland, OR
Industry: Apparel, Clothing & Footwear
Media: Design & Branding

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Creative Director:Mark Fitzloff,Danielle

Flagg,Susan Hoffman,Don Shelford,Tyler
Whisnand
Copywriter:Nathan Goldberg,Antony
Goldstein
Art Director:Julia Blackburn,Mike Giepert
Director:John Hillcoat

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Silver Pencil Integrated Branding

Future Daily on April Fool

Brand: Metro
Agency: McCann Erickson,hongkong
Industry: Media & Publishing
Media: Promotion & Event

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Creative Director:Chi-hang Law,Nick

Lim,Joseph Mok,Spencer Wong
Copywriter:April Fang,Chi-hang
Law,Spring Liu
Art Director:Joseph Mok
Photography:D-shot,Wow Studio,Dick
Chan,Marco Chow

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Silver Pencil Magazine

Go Outside

Brand: Go Outside
Agency: Talent,So Paulo
Industry: Media & Publishing
Media: Print

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Creative Director:Philippe Degen,Joo

Livi,Leo Macias
Copywriter:Pedro Bullos,Philippe Degen
Art Director:Leandro Camara,Leo Macias
Photography:Rodrigo Ribeiro

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Silver Pencil Magazine

Go Outside

Brand: Go Outside
Agency: Talent,So Paulo
Industry: Media & Publishing
Media: Print

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Creative Director:Philippe Degen,Joo

Livi,Leo Macias
Copywriter:Pedro Bullos,Philippe Degen
Art Director:Leandro Camara,Leo Macias
Photography:Rodrigo Ribeiro

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Silver Pencil Magazine

Go Outside

Brand: Go Outside
Agency: Talent,So Paulo
Industry: Media & Publishing
Media: Print

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Creative Director:Philippe Degen,Joo

Livi,Leo Macias
Copywriter:Pedro Bullos,Philippe Degen
Art Director:Leandro Camara,Leo Macias
Photography:Rodrigo Ribeiro

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Silver Pencil Magazine

Hospital

Brand: Batelco
Agency: Fortune Promoseven (FP7),Manama
Industry: Professional & Public services
Media: Print

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Creative Director:Fadi Yaish

Art Director:Supparat Thepparat
Photography:Surachai Puthikulangkura

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Silver
Pencil Magazine

Britney

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Silver Pencil Magazine

Amy

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Silver Pencil Magazine

Marilyn

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver Pencil Magazine

Eminem

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver Pencil Magazine

Bono

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver Pencil Newspaper

Hospital

Brand: Batelco
Agency: Fortune Promoseven (FP7),Manama
Industry: Professional & Public services
Media: Print

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Creative Director:Fadi Yaish

Art Director:Supparat Thepparat
Photography:Surachai Puthikulangkura

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Silver Pencil Non-Broadcast

Parallel Lines

Brand: Philips
Agency: DDB,London (England)
Industry: Electronics & Audio-Visual
Media: Promotion & Event
Published: Mar., 2010
Language: English

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Chief Creative Officer:Neil Dawson

Executive Creative Director:Neil Dawson
Creative Director:Jeremy Craigen,Neil
Dawson
Copywriter:Sam Oliver
Art Director:Shishir Patel
Director:Carl Erik Rinsch

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Silver Pencil Non-Broadcast

Neighborhood experiment
Brand: POWA
Agency: Ogilvy,Johannesburg
Industry: Public interest & Non-profit
Media: Ambient & Interactive
Published: Apr., 2010
Market: South Africa
Language: English

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Creative Director:Fran Luckin,Fran Lukin

Copywriter:Catherine Conradie,Taryn
Scher
Art Director:Robyn Bergmann,Renier
Zandberg
Director:Jonty Fine

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Silver Pencil Non-Broadcast

The Gift

Brand: Philips
Agency: DDB,London (England)
Industry: Electronics & Audio-Visual
Media: TV & Cinema
Published: Mar., 2010
Language: English

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Chief Creative Officer:Neil Dawson

Executive Creative Director:Neil Dawson
Creative Director:Jeremy Craigen,Neil
Dawson
Copywriter:Sam Oliver
Art Director:Shishir Patel
Director:Carl Erik Rinsch

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Silver
Pencil Out of Home

Supor Non-Strick Pans

Brand: Supor
Agency: Leo Burnett,shanghai
Industry: House, Garden & Pets
Media: Promotion & Event
Chief Creative Officer:Eddie Booth
Executive Creative Director:Gordon
Hughes,Amanda Yang
Creative Director:Gordon Hughes,Amanda
Yang,Forest Young
Copywriter:Donna Dong,Amanda Yang
Art Director:Gordon Hughes,Weijun Lin,Sean
Qu,Amanda Yang,Forest Young
Photography:Eric Dang,Nicholas Siau

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

The Cascade of Books

Brand: Videocon
Agency: McCann Erickson,Mumbai
Industry: Electronics & Audio-Visual
Media: Outdoor

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Creative Director:Prasoon Joshi,Akshay

Kapnadak,Rahul Mathew
Copywriter:Talha Bin Mohsin,Vilsen
Gonsalves,Juneston Mathana
Art Director:Prashant Kandalkar,Mahesh
Parab,Nitin Sawant

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Silver Pencil Out of Home

Light bulb

Brand: MAD
Agency: Serviceplan,Munich
Industry: Media & Publishing
Media: Outdoor
Published: Dec., 2010

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Creative Director:Ekki Frenkler,Henning

Patzner,Alex Schill
Copywriter:Valerie Koch
Art Director:Andreas Kienle,Jan
Kromka,Stefanie Paulus

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Silver
Pencil Out of Home

Britney

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print
Chief Creative Officer:Marcello Serpa
Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Silver Pencil Out of Home

Amy

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Silver Pencil Out of Home

Marilyn

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver Pencil Out of Home

Eminem

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver Pencil Out of Home

Bono

Brand: Billboard
Agency: BBDO,So Paulo
Industry: Media & Publishing
Media: Print

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Chief Creative Officer:Marcello Serpa

Executive Creative Director:Marcello Serpa
Creative Director:Dulcdio Caldeira,Luiz
Sanches
Copywriter:Andr Kassu
Art Director:Danilo Boer,Marcos Medeiros

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Music. See what it's made of.

Silver
Pencil Public Service

Human Rights

Brand: Amnesty International

Agency: Walker,Zurich
Industry: Public interest & Non-profit
Media: Print
Creative Director:Pius Walker
Copywriter:Martin Arnold
Art Director:Nik Hodel

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Silver
Pencil Public Service

Human Rights

Brand: Amnesty International

Agency: Walker,Zurich
Industry: Public interest & Non-profit
Media: Print
Creative Director:Pius Walker
Copywriter:Martin Arnold
Art Director:Nik Hodel

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Silver Pencil Public Service

Human Rights
Brand: Amnesty International
Agency: Walker,Zurich

Industry: Public interest & Non-profit

Media: Print

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Creative Director:Pius Walker

Copywriter:Martin Arnold
Art Director:Nik Hodel

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver
Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor
Creative Director:Andrew Clarke,Harvey
Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver
Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor
Creative Director:Andrew Clarke,Harvey
Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Burma

Brand: Human Rights Watch

Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Outdoor

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Creative Director:Andrew Clarke,Harvey

Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Silver Pencil Public Service

Scale

Brand: Donate your Garbage

Agency: TBWA,So Paulo
Industry: Professional & Public services
Media: Print

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Creative Director:Manir Fadel,Andr

Laurentino,Jaques Lewkowicz,Luciano
Lincoln,Felipe Luchi
Copywriter:Toni Fernandes
Art Director:Leonardo Claret
Photography:Paola Vianna

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Silver Pencil Public Service

Scale

Brand: Donate your Garbage

Agency: TBWA,So Paulo
Industry: Professional & Public services
Media: Print

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Creative Director:Manir Fadel,Andr

Laurentino,Jaques Lewkowicz,Luciano
Lincoln,Felipe Luchi
Copywriter:Toni Fernandes
Art Director:Leonardo Claret
Photography:Paola Vianna

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Silver Pencil Public Service

Scale

Brand: Donate your Garbage

Agency: TBWA,So Paulo
Industry: Professional & Public services
Media: Print

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Creative Director:Manir Fadel,Andr

Laurentino,Jaques Lewkowicz,Luciano
Lincoln,Felipe Luchi
Copywriter:Toni Fernandes
Art Director:Leonardo Claret
Photography:Paola Vianna

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Silver Pencil Public Service

Save

Brand: Environment Friends

Agency: Contract,New Delhi
Industry: Public interest & Non-profit
Media: Print

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Creative Director:Ravi Deshpande,Nima

DT Namchu
Copywriter:Nima DT Namchu
Art Director:Gurdev Singh Sidhu
Photography:Sunil Gupta

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Silver Pencil Public Service

Save

Brand: Environment Friends

Agency: Contract,New Delhi
Industry: Public interest & Non-profit
Media: Print

Click for full credits

Creative Director:Ravi Deshpande,Nima

DT Namchu
Copywriter:Nima DT Namchu
Art Director:Gurdev Singh Sidhu
Photography:Sunil Gupta

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Silver Pencil Public Service

Save

Brand: Environment Friends

Agency: Contract,New Delhi
Industry: Public interest & Non-profit
Media: Print

Click for full credits

Creative Director:Ravi Deshpande,Nima

DT Namchu
Copywriter:Nima DT Namchu
Art Director:Gurdev Singh Sidhu
Photography:Sunil Gupta

Click for all One Show winners

Silver Pencil Public Service

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Ant Keogh,James

McGrath,Julian Schreiber
Art Director:Tom Martin

Click for all One Show winners

Silver
Pencil Public Service

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market
Creative Director:Ant Keogh,James
McGrath,Julian Schreiber
Art Director:Tom Martin

Click for full credits

Click for all One Show winners

Silver Pencil Public Service

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Ant Keogh,James

McGrath,Julian Schreiber
Art Director:Tom Martin

Click for all One Show winners

Silver Pencil Public Service

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Creative Director:Ant Keogh,James

McGrath,Julian Schreiber
Art Director:Tom Martin

Click for all One Show winners

Silver
Pencil Public Service

Christmas Bargains

Brand: Save the Children

Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive
Creative Director:Martin Bartholf,Rickard
Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli sterdahl

Click for full credits

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Christmas Bargains
Brand: Save the Children
Agency: Lowe,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive

Click for full credits

Creative Director:Martin Bartholf,Rickard

Villard
Copywriter:Martin Ericson,Bjrn Hjalmar
Art Director:Pelle Lundquist,Emmeli
sterdahl

Click for all One Show winners

Silver Pencil Public Service

Get Tested Project

Brand: Israel Aids Task Force
Agency: Y&R,Tel-Aviv
Industry: Public interest & Non-profit
Media: Radio

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Creative Director:Gideon Amichay,Amit

Gal,Tzur Golan
Copywriter:Shirley Bahar,Orit Bar-Niv

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Watch the video

Silver Pencil Public Service

LAST TEXTS - AT&T Anti-Texting & Driving TV

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: TV & Cinema

Click for full credits

Creative Director:Bill Bruce,Greg

Hahn,David Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar
Director:Henry-Alex Rubin

Click for all One Show winners

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Silver Pencil Public Service

LAST TEXTS - AT&T Anti-Texting & Driving TV

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: TV & Cinema

Click for full credits

Creative Director:Bill Bruce,Greg

Hahn,David Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar
Director:Henry-Alex Rubin

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Silver Pencil Public Service

LAST TEXTS - AT&T Anti-Texting & Driving TV

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: TV & Cinema

Click for full credits

Creative Director:Bill Bruce,Greg

Hahn,David Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar
Director:Henry-Alex Rubin

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BRONZE

Bronze Pencil Branded Content

The Last Text Integrated Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: TV & Cinema

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Creative Director:Bill Bruce,Greg

Hahn,David Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar
Director:Dan Price,Henry-Alex Rubin

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Bronze Pencil Branded Content

The Megane Experiment

Brand: Renault
Agency: Publicis,London (England)
Industry: Automotive & Services
Media: Ambient & Interactive
Language: English

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Creative Director:Tom Ewart,Adam

Kean,Ed Robinson
Copywriter:Matthew Lancod
Art Director:Robert Amstell
Director:Henry-Alex Rubin

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Bronze Pencil Branded Content

WHO KILLED DEON?

Brand: Metropolitan Police
Agency: BBDO,London (England)
Industry: Professional & Public services
Media: Promotion & Event

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Executive Creative Director:Paul Brazier

Creative Director:Steve Jones,Martin
Loraine
Copywriter:Aidan McClure
Art Director:Laurent Simon
Director:Simon Ellis

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Bronze Pencil Cinema Advertising

Chrome Speed Tests_2

Brand: Google
Agency: BBH,New York City, NY
Industry: Internet sites & Services
Media: Cyber

Click for full credits

Chief Creative Officer:Kevin Roddy

Executive Creative Director:Calle
Sjoenell,Pelle Sjoenell,Robert Wong
Creative Director:Kevin Roddy,Calle
Sjoenell,Pelle Sjoenell,Robert Wong
Copywriter:Jared Elms,Jeff Johnson,Beth
Ryan
Art Director:Erik Holmdahl,Steve Peck
Director:Aaron Duffy

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Click for all One Show winners

Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze Pencil Collateral

Stories From The Street

Brand: Melbourne Writers Festival
Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding

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Creative Director:Richard Muntz

Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

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Bronze
Pencil Collateral

Stories From The

Street

Brand: Melbourne Writers Festival

Agency: JWT,Melbourne, VIC
Industry: Culture, Recreation & Sport
Media: Design & Branding
Creative Director:Richard Muntz
Copywriter:Scott Glennon,Hannah Smith
Art Director:Keith Nicolas,Hannah Smith

Click for full credits

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Bronze Pencil Collateral

Goertz 17 Shoelace Box

Brand: Converse
Agency: Kempertrautmann,Hamburg
Industry: Apparel, Clothing & Footwear
Media: Design & Branding

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Creative Director:Tim Belser,Heiko

Freyland
Copywriter:Heiko Freyland
Photography:Peter Ruessmann

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Bronze Pencil Collateral

Suggested Retail
Brand: Sir Richard's Condoms
Agency: TDA,Boulder, CO
Industry: Beauty & Health
Media: Design & Branding

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Creative Director:Thomas Dooley,Jonathan

Schoenberg
Copywriter:Jonathan Schoenberg
Art Director:Austin O'Connor

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Bronze Pencil Collateral

Suggested Retail
Brand: Sir Richard's Condoms
Agency: TDA,Boulder, CO
Industry: Beauty & Health
Media: Design & Branding

Click for full credits

Creative Director:Thomas Dooley,Jonathan

Schoenberg
Copywriter:Jonathan Schoenberg
Art Director:Austin O'Connor

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Bronze Pencil Collateral

Suggested Retail
Brand: Sir Richard's Condoms
Agency: TDA,Boulder, CO
Industry: Beauty & Health
Media: Design & Branding

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Creative Director:Thomas Dooley,Jonathan

Schoenberg
Copywriter:Jonathan Schoenberg
Art Director:Austin O'Connor

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Bronze Pencil Collateral

Hands-free parking. (Tiguan)

Brand: Volkswagen
Agency: BBDO,So Paulo
Industry: Automotive & Services
Media: Outdoor

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Creative Director:Luiz Sanches

Copywriter:Renato Simes
Art Director:Bruno Prosperi

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Bronze Pencil Collateral

Hands-free parking. (Tiguan)

Brand: Volkswagen
Agency: BBDO,So Paulo
Industry: Automotive & Services
Media: Outdoor

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Creative Director:Luiz Sanches

Copywriter:Renato Simes
Art Director:Bruno Prosperi

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Bronze Pencil Collateral

Hands-free parking. (Tiguan)

Brand: Volkswagen
Agency: BBDO,So Paulo
Industry: Automotive & Services
Media: Outdoor

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Creative Director:Luiz Sanches

Copywriter:Renato Simes
Art Director:Bruno Prosperi

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Bronze Pencil Collateral

Road Crossing

Brand: Rolling Stone

Agency: Ogilvy,Frankfurt/Main
Industry: Media & Publishing
Media: Print

Click for full credits

Chief Creative Officer:Dr. Stephan Vogel

Executive Creative Director:Dr. Stephan
Vogel
Creative Director:Helmut Meyer,Dr.
Stephan Vogel
Copywriter:Taner Ercan,Dr. Stephan Vogel
Art Director:Helmut Meyer,Eva Stetefeld
Photography:Stockmaterial

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Click to listen

Bronze Pencil Consumer Radio

Hoarse Whisperer
Brand: Chemmart
Agency: JWT,Melbourne, VIC
Industry: Pharmaceutical
Media: Radio

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Creative Director:Richard Muntz

Copywriter:Chris Andrews,Scott
Glennon,Harsh Kapadia,Keith Nicolas

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Click to listen

Bronze Pencil Consumer Radio

Rothko

Brand: SKY
Agency: DDB,Auckland

Creative Director:Toby Talbot

Copywriter:James Tucker,Simon Vicars

Industry: Media & Publishing

Media: Radio

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Click to listen

Bronze Pencil Consumer Radio

Pollock

Brand: SKY
Agency: DDB,Auckland

Creative Director:Toby Talbot

Copywriter:James Tucker,Simon Vicars

Industry: Media & Publishing

Media: Radio

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Click to listen

Bronze Pencil Consumer Radio

Van Gogh

Brand: SKY
Agency: DDB,Auckland

Creative Director:Toby Talbot

Copywriter:James Tucker,Simon Vicars

Industry: Media & Publishing

Media: Radio

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Bronze Pencil Consumer Television

Boat

Brand: Old Spice

Agency: Wieden+Kennedy,Portland, OR
Industry: House, Garden & Pets
Media: TV & Cinema
Market: United States
Language: English

Click for full credits

Executive Creative Director:Mark

Fitzloff,Susan Hoffman
Creative Director:Jason Bagley,Eric
Baldwin,Mark Fitzloff,Susan Hoffman,Iain
Tait
Copywriter:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Art Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman,Tom Kuntz

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Bronze Pencil Consumer Television

This is SportsCenter

Brand: ESPN
Agency: Wieden+Kennedy,New York City, NY
Industry: Media & Publishing
Media: TV & Cinema

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Creative Director:Jerome Austria,Brandon

Henderson,Stuart Jennings,Kevin
Proudfoot,Todd Waterbury
Copywriter:Luke Behrends,Josh
DiMarcantonio,Scott Hayes
Art Director:Stuart Jennings,Gary Van
Dzura
Director:David Shane

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Bronze Pencil Consumer Television

This is SportsCenter

Brand: ESPN
Agency: Wieden+Kennedy,New York City, NY
Industry: Media & Publishing
Media: TV & Cinema

Click for full credits

Creative Director:Jerome Austria,Brandon

Henderson,Stuart Jennings,Kevin
Proudfoot,Todd Waterbury
Copywriter:Luke Behrends,Josh
DiMarcantonio,Scott Hayes
Art Director:Stuart Jennings,Gary Van
Dzura
Director:David Shane

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Bronze Pencil Consumer Television

This is SportsCenter

Brand: ESPN
Agency: Wieden+Kennedy,New York City, NY
Industry: Media & Publishing
Media: TV & Cinema

Click for full credits

Creative Director:Jerome Austria,Brandon

Henderson,Stuart Jennings,Kevin
Proudfoot,Todd Waterbury
Copywriter:Luke Behrends,Josh
DiMarcantonio,Scott Hayes
Art Director:Stuart Jennings,Gary Van
Dzura
Director:David Shane

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Watch the video

Bronze Pencil Consumer Television

Sword Collector
Brand: Land Rover
Agency: Y&R,New York City, NY
Industry: Automotive & Services
Media: TV & Cinema

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Executive Creative Director:Tony

Granger,Ian Reichenthal,Scott Vitrone
Creative Director:Icaro Doria,Graham
Lang,Dan Morales,Ian
Reichenthal,Guillermo Vega,Scott Vitrone
Copywriter:Brandon Henderson
Art Director:Dan Treichel,Dan Triechel
Director:Jim Jenkins

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Bronze Pencil Consumer Television

The Force

Brand: Volkswagen
Agency: Deutsch,Los Angeles, CA
Industry: Automotive & Services
Media: TV & Cinema
Published: Jan., 2011
Language: English

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Creative Director:Michael Kadin,Eric

Springer
Copywriter:David Povill,Eric Springer
Art Director:Michael Kadin,Ryan
McLaughlin,Craig Melchiano
Director:Lance Acord

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Bronze Pencil Experimental Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Bronze Pencil Experimental Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Bronze Pencil Experimental Advertising

James Ready Cap Recall

Brand: James Ready
Agency: Leo Burnett,Toronto, ON
Industry: Alcoholic drinks
Media: Promotion & Event

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Creative Director:Lisa Greenberg,Judy

John
Copywriter:Steve Persico
Art Director:Anthony Chelvanathan

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Bronze Pencil Innovation in Advertising

Speed Camera Lottery

Brand: Volkswagen
Agency: DDB,Stockholm
Industry: Public interest & Non-profit
Media: Ambient & Interactive
Market: Sweden
Language: English

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Chief Creative Officer:Andreas Dahlqvist

Creative Director:Andreas Dahlqvist
Copywriter:Martin Lundgren
Art Director:Simon Higby
Director:Simon Higby,Martin
Lundgren,Simon Mogren,Kevin
Richardson,Patrik Sundberg

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Bronze Pencil Innovation in Advertising

Pay With A Tweet

Brand: Currency System
Agency: R/GA,New York City, NY

Creative Director:Leif Abraham,Christian

Behrendt

Industry: Internet sites & Services

Media: Cyber

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Bronze Pencil Innovation in Advertising

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

Click for full credits

Executive Creative Director:James McGrath

Creative Director:Ant Keogh,James
McGrath,Julian Schreiber
Copywriter:Julian Schreiber
Art Director:Tom Martin

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Bronze
Pencil Innovation in

Advertising
Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market
Executive Creative Director:James McGrath
Creative Director:Ant Keogh,James
McGrath,Julian Schreiber
Copywriter:Julian Schreiber
Art Director:Tom Martin

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Bronze Pencil Innovation in Advertising

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

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Executive Creative Director:James McGrath

Creative Director:Ant Keogh,James
McGrath,Julian Schreiber
Copywriter:Julian Schreiber
Art Director:Tom Martin

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Bronze Pencil Innovation in Advertising

Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC
Industry: Public interest & Non-profit
Media: Direct Market

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Executive Creative Director:James McGrath

Creative Director:Ant Keogh,James
McGrath,Julian Schreiber
Copywriter:Julian Schreiber
Art Director:Tom Martin

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Bronze Pencil Integrated Branding

NASCAR Sponsafier II 360o Campaign

Brand: Toyota
Agency: Saatchi & Saatchi,Los Angeles, CA
Industry: Automotive & Services
Media: Promotion & Event

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Creative Director:Andrew Christou,Mike

McKay
Copywriter:Eric Burnett,Randy
Quan,Grant Smith
Art Director:Rick Ardito,Abe Cortes,Nick
Luckett

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Bronze Pencil Integrated Branding

Watson

Brand: IBM
Agency: Ogilvy,New York City, NY
Industry: Professional & Public services
Media: Miscellaneous

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Chief Creative Officer:Steve Simpson

Executive Creative Director:Susan Westre
Creative Director:Mark Girand,David
Korchin,Jason Marks,Michael
Paterson,Steve Simpson,Susan Westre
Copywriter:Mark Girand,Steven
Schroth,Niels Westra
Art Director:Miles Gilbert,Michael Paterson
Director:Paul Bozymowski

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Bronze Pencil Magazine

Eighties

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

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Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

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Builders of tomorrow.

Bronze Pencil Magazine

Seventies

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

Click for full credits

Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

Click for all One Show winners

Builders of tomorrow.

Bronze Pencil Magazine

Sixties

Brand: Lego
Agency: Serviceplan,Munich
Industry: Toys & Games
Media: Print
Published: Nov., 2010

Click for full credits

Executive Creative Director:Matthias

Harbeck,Alex Schill
Creative Director:Matthias Harbeck,Oliver
Palmer,Alex Schill
Copywriter:Frank Seiler
Art Director:Julia Koch,Sandra Loibl,Franz
Rppischer

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Builders of tomorrow.

Bronze Pencil Magazine

Baby

Brand: Rolling Stone

Agency: Ogilvy,Frankfurt/Main
Industry: Media & Publishing
Media: Print

Click for full credits

Chief Creative Officer:Dr. Stephan Vogel

Executive Creative Director:Dr. Stephan
Vogel
Creative Director:Helmut Meyer,Dr.
Stephan Vogel
Copywriter:Taner Ercan,Dr. Stephan Vogel
Art Director:Helmut Meyer,Eva Stetefeld
Photography:Stockmaterial

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Bronze Pencil Newspaper

Barbie

Brand: Chupa Chups

Agency: DDB,Paris
Industry: Confectionery & Snacks
Media: Outdoor
Published: Nov., 2009
Language: French

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Creative Director:Bertrand Pallatin

Copywriter:Gwen Vatin
Art Director:Sophie Montfort
Photography:Nicolas Descottes

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Bronze Pencil Non-Broadcast

Sony "The Rocket Project: We Have Lift-off"

Brand: Sony
Agency: 180 Los Angeles,Santa Monica, CA
Industry: Electronics & Audio-Visual
Media: Promotion & Event

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Creative Director:Amir Farhang,William

Gelner,Gavin Lester,Ari Weiss
Copywriter:Ben Barney
Director:Andrew Fried

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Bronze
Pencil Out of Home

LOTUS T5

Brand: IBM
Agency: Ogilvy,London (England)
Industry: Electronics & Audio-Visual
Media: Outdoor
Creative Director:Emma de la Fosse,Pavlos
Themistocleous,Charlie Wilson
Copywriter:Katriona Gordon
Art Director:Kristal Knight

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Bronze
Pencil Out of Home

LOTUS T5

Brand: IBM
Agency: Ogilvy,London (England)
Industry: Electronics & Audio-Visual
Media: Outdoor
Creative Director:Emma de la Fosse,Pavlos
Themistocleous,Charlie Wilson
Copywriter:Katriona Gordon
Art Director:Kristal Knight

Click for full credits

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Bronze
Pencil Out of Home

LOTUS T5

Brand: IBM
Agency: Ogilvy,London (England)
Industry: Electronics & Audio-Visual
Media: Outdoor
Creative Director:Emma de la Fosse,Pavlos
Themistocleous,Charlie Wilson
Copywriter:Katriona Gordon
Art Director:Kristal Knight

Click for full credits

Click for all One Show winners

Bronze
Pencil Out of Home

LOTUS T5

Brand: IBM
Agency: Ogilvy,London (England)
Industry: Electronics & Audio-Visual
Media: Outdoor
Creative Director:Emma de la Fosse,Pavlos
Themistocleous,Charlie Wilson
Copywriter:Katriona Gordon
Art Director:Kristal Knight

Click for full credits

Click for all One Show winners

Bronze
Pencil Out of Home

LOTUS T5

Brand: IBM
Agency: Ogilvy,London (England)
Industry: Electronics & Audio-Visual
Media: Outdoor
Creative Director:Emma de la Fosse,Pavlos
Themistocleous,Charlie Wilson
Copywriter:Katriona Gordon
Art Director:Kristal Knight

Click for full credits

Click for all One Show winners

Bronze Pencil Out of Home

Dogfight

Brand: TVNZ
Agency: BBDO,Auckland
Industry: Media & Publishing
Media: Outdoor

Click for full credits

Executive Creative Director:Nick

Worthington
Creative Director:Nick Worthington
Copywriter:Rebecca JohnsonPond,Kimberley Ragan
Art Director:Rebecca JohnsonPond,Kimberley Ragan
Photography:Stephen Langdon,Rajiv Raj
Director:Lou Kuegler,Celeste Pulman

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The Bird

Brand: AdoptUsKids
Agency: Kirshenbaum Bond + Partners,New
York City, NY
Industry: Public interest & Non-profit
Media: TV & Cinema

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Creative Director:Chris Cereda,Izzy

DeBellis
Art Director:Greg Valvano
Director:Jake Scheier

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Death Penalty Candles

Brand: Amnesty International
Agency: TBWA,Boulogne-Billancourt
Industry: Public interest & Non-profit
Media: Direct Market
Language: English

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Creative Director:Eric Holden,Rmi Nol

Copywriter:Benoit Leroux
Art Director:Philippe Taroux
Photography:Roger Turqueti

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LAST TEXTS - AT&T

Anti-Texting & Driving
Print Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: Print
Creative Director:Bill Bruce,Greg Hahn,David
Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar

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LAST TEXTS - AT&T

Anti-Texting & Driving
Print Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: Print
Creative Director:Bill Bruce,Greg Hahn,David
Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar

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LAST TEXTS - AT&T

Anti-Texting & Driving
Print Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: Print
Creative Director:Bill Bruce,Greg Hahn,David
Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar

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LAST TEXTS - AT&T

Anti-Texting & Driving
Print Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: Print
Creative Director:Bill Bruce,Greg Hahn,David
Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar

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LAST TEXTS - AT&T

Anti-Texting & Driving
Print Campaign

Brand: AT&T
Agency: BBDO,New York City, NY
Industry: Professional & Public services
Media: Print
Creative Director:Bill Bruce,Greg Hahn,David
Lubars
Copywriter:Adam Reeves
Art Director:Brandon Mugar

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Thabo

Brand: Resident Evil

Agency: Y&R,Dubai
Industry: Toys & Games
Media: Print
Market: United Arab Emirates
Language: English

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Executive Creative Director:Michael Blore

Creative Director:Michael Blore,Komal
Bedi Sohal,Shahir Zag
Copywriter:Shahir Zag
Art Director:Komal Bedi Sohal,Shahir Zag
Photography:Clive Stewart

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Resident Evil. You are on the menu.

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Jackie

Brand: Resident Evil

Agency: Y&R,Dubai
Industry: Toys & Games
Media: Print
Market: United Arab Emirates
Language: English

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Executive Creative Director:Michael Blore

Creative Director:Michael Blore,Komal
Bedi Sohal,Shahir Zag
Copywriter:Shahir Zag
Art Director:Komal Bedi Sohal,Shahir Zag
Photography:Clive Stewart

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Resident Evil. You are on the menu.

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Aziz

Brand: Resident Evil

Agency: Y&R,Dubai
Industry: Toys & Games
Media: Print
Market: United Arab Emirates
Language: English

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Executive Creative Director:Michael Blore

Creative Director:Michael Blore,Komal
Bedi Sohal,Shahir Zag
Copywriter:Shahir Zag
Art Director:Komal Bedi Sohal,Shahir Zag
Photography:Clive Stewart

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Resident Evil. You are on the menu.