Generally, essays have the following format:

1 Introduction
2 Body
a Include detailed points relating to essay topic
b Give examples and real time evidence to support your views
(Dont make these too long that you go off topic)
c Use some idioms / humor if possible
3 Conclusion
Normally we suggest that you firstly note down points(around 12 to
15) related to the topic, then put them in order, and finally expand
them and write the essay.

Evaluators normally check for the following:

1
2
3
4
5
6
7
8

Relevance to topic
Coherence (logical flow)
Vocabulary
Grammar & Sentence Construction
Repetition
Spelling
Capitalization
Punctuation